Experiment 001: this site.
The first site the method runs on is our own. The hypothesis: a site built this way gets understood by Google and the AI assistants, found for what it sells rather than only for its name, and named when someone asks an assistant who to use. United States first.
The baseline is the 28 days before the rebuilt site went live on 2 October 2026, from Search Console; new pages kept shipping until 13 October. The first look comes 14 days after the last change, on 27 October; the 28-day comparison completes on 13 November 2026. The decision rules are written down on the experiment's page.
Experiment 001, as written
- Hypothesis. Built on the method, this site is found for AI SEO and the searches around it, not only for its name, and the assistants name it.
- The change. The whole site, rebuilt to the method: one job per page, the decision pages in the buyer's words, every claim with its source.
- What we watch. In Search Console: the searches that are not our name, and the pages they land on. In ChatGPT and Claude: whether we are named for the questions a buyer would ask.
- When we read. 27 October 2026, after the settling period. 13 November 2026: 28 days of data against the 28 days before the rebuild went live.
- Verdict. Pending.
The baseline, the decision rules and each reading are on the experiment's own page. Read the record