A layer of the plan: the technical basics
Technical SEO: the basics that decide whether you are read at all.
Your important pages need to be accessible, understandable and usable on a phone. Technical SEO checks the barriers: access rules, indexing status, main page addresses, speed and changes made at launch. We identify the specific issue, agree the repair and check what changed.
Inside the one plan, from $1,111 a month.
One layer of the plan, not a separate service. Whether it comes first for your business is decided on the call.
Your website can look fine in a browser. But if Google cannot read the pages that matter…
- Can Google find our main service pages?
- Can it read the important information?
- Are any pages accidentally hidden from search?
- Are the right pages appearing in search?
- Do our old links reach the right pages?
- Can visitors reach every important page?
- Does the site work properly on a phone?
- How quickly do our pages load?
- Are we publishing duplicate versions?
- Which version of each page is the main one?
- Do any links lead to missing pages?
- Can Google see our latest updates?
What technical SEO is. And what it isn't.
We check whether the intended search systems can access the important pages, whether Google has indexed the intended version, and whether a buyer can read and use it. These are separate checks, not a fixed sequence shared by every search engine or assistant. Each finding names the URL, system, evidence and next action.
We start with the pages that matter to your buyers: your home page and priority service pages. Agreed repairs go into Setup and the results are watched after. The useful question is which finding affects an important page and what action it supports.
The useful result is a specific finding and a proportionate next action. Access, indexing, appearance in an answer and a suitable enquiry are different outcomes; one does not establish the next.
The seven checks
- Reachable. Open to Google and the assistants, linked from your menu.
- Indexing. The intended version and its recorded status in Google.
- One address per page. No copies competing with the original.
- Fast, and right on a phone.
- Named. A title and a description that say what the page is.
- Structured. Headings and the structure the machines read, matching what a visitor sees.
- Continuous. Useful addresses retained, approved moves mapped and launch changes checked.
Seven checks for the pages that matter. The Outside View identifies the initial findings; Setup addresses the agreed work and records what still needs checking.
Are the technical basics your first move?
| Yes, when | Not yet, when |
|---|---|
| Pages that matter are missing from Google, or come and go | The site is small and clean and the pages are simply not saying enough; the decision pages come first |
| The site moved, relaunched or changed platform, and visibility dropped | You are launching with no site yet; the build puts the basics in from day one |
| There are many near-copies of the same page: cities, tags, variants, old addresses | |
| The site is slow or broken on a phone, or the platform fights every change |
The Outside View shows which. The Clarity Call decides the order. Either way it is one plan.
The technical basics, inside the one plan.
Every layer runs through the same five steps. Here is what each one does for this layer.
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The Outside View checks it. Free, in writing.
We review public access, main page addresses, page usability and launch signals. Where a finding needs Search Console or hosting evidence, we identify the record to request.
We check
- Public findings and checks to confirm
- Copies and old addresses
- Speed, and the phone
- What the machines read.
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The Clarity Call decides its place.
If a verified technical issue prevents an important page from being accessed or indexed, the call establishes its priority, the responsible person and the next check.
We decide
- Basics first, or the decision pages first
- The fixes, in order
- The price, said out loud.
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Setup puts it in. Month one.
Month one: agreed access fixes, indexing and canonical checks, appropriate redirects for approved address changes, speed and phone layouts, titles and descriptions, and the structure the machines read. Each fix as a batch with its reason, written for whoever builds your pages, or done by us when the site is one we host.
Month one
- Access and indexing checked
- One address per page
- Fast, on a phone
- Named and structured
- Launch changes checked.
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Compound widens it. Every month after.
Watching, every month: pages that slip out of the index, errors that appear, launches and changes made safely. The basics stay basic because someone is looking.
Every month
- Index coverage
- New errors, fixed
- Changes, made safely.
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Every 42 days, a reading.
Read in your own Search Console: indexing status for the pages that matter, the specific issues resolved or still open, relevant impressions and Google's own speed measures.
Day 42
- Pages indexed
- Errors
- Impressions for the once-invisible pages
- Speed, by Google's measure.
One plan. Every layer of search inside it.
Where the work goes depends on your business, and the Clarity Call decides it. The layers: the pages where buyers decide, always first; local search, for businesses chosen by area; the technical basics, the things that quietly stop Google from reading you; support content, the questions buyers ask before they buy; and AI answers, watched across all of it.
The one plan
- Chosen by buyers: the decision pages
- Found: local search, the technical basics, support content
- Understood by Google and AI assistants: one meaning, consistent everywhere
AI answers, watched monthly
A door into the plan, not a separate service. You don't pay for a layer your business doesn't need. See the plan
Measured. Not promised.
Nobody controls how Google ranks a page, what it shows on the map, or what an AI assistant says. Answers change with the question, the place and the day. So we don't sell rankings, map positions, citations or leads. We work on access, eligibility and the information buyers need, measure what moves every 42 days, and show you.
See what the method produced: the Xporate case studyHow we test what the assistants actually do: our AI visibility research
Inside the plan. From $1,111 a month.
No layer is sold on its own. The AI SEO plan starts from $1,111 a month: Setup in month one, Compound in months two and three toward a goal we agree before we begin, then month by month. The Clarity Call names which layers come first for your business, and the exact fee for them, out loud and in writing. Nothing is sold before that.
Questions
What is technical SEO?
Everything that decides whether Google and the AI assistants can reach, keep and read your pages before a word of them is judged: whether the pages are in Google, whether each has one address, whether the site is fast and works on a phone, whether the titles and the structure say what each page is, and whether a change or a launch keeps what the site had earned.
Do I need a technical audit first?
Start with the pages that matter and a specific question. The Outside View records publicly observable findings and identifies checks that need your team's Search Console or hosting evidence. The finding determines whether a repair or further investigation comes next.
Our pages are not showing in Google. Is that technical?
First establish whether the intended page is missing from the index or indexed but not appearing for the search you care about. Inspect the exact URL and its selected canonical, then check any access issue. The finding determines whether the next step is a technical repair, a page improvement or further investigation.
We are relaunching or changing platform. Can you keep our rankings?
We plan which useful addresses to retain, choose appropriate replacements for approved changes, update links and check access before and after launch. We monitor the result, but cannot guarantee unchanged rankings while Google reassesses.
Who makes the technical changes?
Each fix arrives as a small batch with its reason, written for whoever builds your pages; when the site is one we host, we make it ourselves. Nothing needs your passwords.
Is technical SEO a separate service?
No. It is one layer of the AI SEO plan, from $1,111 a month, done in month one and watched after. The Clarity Call says whether it comes first for your business.
Do you guarantee rankings once the basics are fixed?
No. A technical fix can remove a specific barrier to access or eligibility. Selection also depends on the search and other factors outside our control. We measure what moved and show you.
Start with the page and the question
If traffic fell around an update, use the traffic-drop diagnostic to separate confirmed faults from possible causes. If the evidence points to a blocked crawler, the Cloudflare access guide helps your team verify the request and identify the responsible control.
If an important service page seems to be missing, use the Google indexing investigation to separate a missing-index problem from a page that is indexed but not reaching the searches you care about.
For ChatGPT, the search access guide separates crawler access from training preferences and user-triggered visits. For Google’s AI features, check indexing, snippet eligibility and the inclusion setting before choosing a change. Bring the finding to a free Clarity Call to decide the next step.
From Labs: the findings behind this page
Readable first. Then everything else.
Send us your website. The Outside View gives you the public findings and the next checks for the pages that matter. The call decides whether the basics come first, and names the price.