Agency partners
Sell it as your own. We do the work behind you.
Your brand on everything the client sees. Your prices, your margin, your relationship. Behind you, the same work we do for our own clients: a site made understandable to Google, AI assistants and buyers, then widened month after month and read every 42 days. Our prices stay fixed, from $1,111 a month.
Fixed prices to you. Your prices to your client.
You can agree a price with your client. But knowing what the delivery will cost you…
- What will delivery cost my agency?
- Can I set my own price?
- Who invoices the client?
- What is included in the agreed cost?
- Who owns the client relationship?
- Will the work carry our brand?
- Who approves the work before it goes live?
- How are changes grouped for review?
- What reporting will we receive?
- Will you contact the client without us asking?
- Who manages the delivery?
- How is the scope agreed?
For agencies and studios that sell more than they build.
Branding and design studios whose clients ask for SEO. Marketing agencies with overflow, or without an SEO arm. Consultancies and fractional CMOs who would rather sell one plan than assemble five freelancers. If your clients are owner-operators whose business is better than their website shows, this is the work they need, and you can be the one who sells it.
Who resells
- Branding, design and web studios.
- Marketing and advertising agencies.
- Consultancies and fractional CMOs.
- Agencies with overflow, or without an SEO arm.
Would you rather introduce than sell? Referral partners
Your name on the front. Our method behind it.
The path
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You bring the client. Their website and what feels stuck, in one email to us.
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We write the Outside View, under your brand. Within two business days: how the business looks from the outside, who competes with it, and the ten fixes that matter. You present it.
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You set the direction with them. We brief you before the call: the goal worth working toward, the first moves, the scope. You name the price.
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We do the work. Setup in month one, Compound every month after, as small batches you approve and pass on, or that we ship directly. Every report in your name.
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We bill you; you bill them. Our price stays fixed whatever you charge.
Everything the client sees carries your brand. All communication runs through you.
What stays yours. What we carry.
Yours
- The client relationship, every conversation, every call.
- The price, and the margin above our fixed price.
- The brand on the Outside View, the plan and the monthly report.
- The decision to take on a client, and to pause.
Ours
- The Outside View, and the brief before each call.
- Setup: the structure, the pages, the words, the technical basics.
- Compound: new pages, the fixes the data asks for, the monthly reading against the goal.
- The build and the hosting when a new site is needed, inside the plan or as a one-off.
You sell. We make it true.
Fixed prices to you. Your prices to your client.
The plan is from $1,111 a month to you, the same price we charge our own clients, with the same three-month minimum: Setup, then two months of Compound toward a goal written down at the start, then month by month. A new website or a rebuild as a one-off build has a fixed price too, which we give you on the first call. You set what your client pays. We bill you; you bill them.
The terms
- Our prices are fixed; yours are yours.
- Billed to you; you bill your client.
- Everything the client sees is white-label.
- Three months minimum on the plan, then month by month, pausable with 30 days' notice.
Put in writing in a one-page partner note before the first client.
Questions
Is it really white-label?
Yes. The Outside View, the plan, the batches and the monthly report carry your brand, and the client's site carries nothing of ours. We are not named unless you choose to name us.
Do you ever talk to our clients?
Only if you ask us to. By default you are the voice: we brief you before each call and write everything in your name.
What do you charge us?
The plan is from $1,111 a month, the same as our own clients pay, and a one-off build has a fixed price we give you on the first call. Whatever you charge above that is yours.
Who does the work on the client's site?
We do: the structure, the pages, the words and the technical basics in Setup, then the monthly work in Compound. If your team prefers to ship the changes itself, we hand them over as batches with notes.
Which clients fit?
Owner-operators whose business is better than their website shows: founders launching something new, and established businesses with a thin or tired site. United States and United Kingdom first; suitable businesses anywhere. Not anyone who wants rankings guaranteed or the cheapest option.
Do you guarantee results?
No, and neither should you to your client. Nobody controls how Google ranks pages or what an AI assistant says. We improve what a business can control, measure what moved every 42 days, and report it either way, in your name.
How do we start?
Write to us below with a line on your agency and the clients you have in mind. We reply by email, agree the terms in a one-page note, and your first client goes through the two free steps under your brand.
Write to us about reselling.
A line on your agency and the kind of clients you would bring is enough. We reply by email.
From Labs: the findings behind this page
Sell the work. We make it true.
Write to us about reselling. We reply by email, agree the terms in writing, and your first client starts with an Outside View under your brand.