Referral partners
Refer a business. Do nothing more.
Every client we have arrived through someone who knew them: an advisor, an accountant, a coach, a studio. If you know a business that is better than its website shows, introduce us by email. We take it from there, free for them, and you earn $500 when it becomes a client, plus 11 percent of every month it stays.
Two free steps for them before anything is sold. Nothing for you to sell.
You can make an introduction and step back. But knowing where that conversation went…
- Who would be a good introduction?
- How do I make a warm introduction?
- What happens after I connect you?
- Do I need to explain or sell the service?
- Who arranges the call?
- Do I need to stay involved in delivery?
- Will I know when the call is booked?
- Which updates will I receive?
- Will the client's conversation stay private?
- When does a referral become payable?
- What happens if the client has not paid?
- Can I see the referral terms in writing?
You already know the businesses we are for.
Our clients are owner-operators whose business is better than their website shows: founders launching something new, and established firms with a site that brings the wrong visitors, or only the people who already know the name. The people they trust first are the people who already advise them.
Who refers
- Business advisors and coaches.
- Accountants and bookkeepers.
- Fractional CMOs and marketing consultants.
- Branding, design and web studios.
- Agencies with overflow, or without an SEO arm.
If you would rather sell the work under your own name, that is the agency partnership. Agency partners
United States and United Kingdom first; suitable businesses anywhere. Not for anyone who wants rankings guaranteed, the cheapest option, or just a website.
One email. Then we work.
The path
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You introduce us. One email with the owner copied, or a line to us with their website. That is your whole job.
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They get the Outside View, free. Within two business days: how their business looks from the outside, who really competes with them, and the ten fixes that matter.
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They talk to us, free. The Clarity Call sets the goal, the first moves and the price, in writing.
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They decide. If they go ahead, the work starts: Setup in month one, Compound every month after, read every 42 days.
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You hear from us at each step. When the Outside View goes out, when the call is booked, when the work starts, and when your payment is on its way.
Nothing is sold to them before they know where they stand and where to go.
$500 when they become a client. Then 11 percent, every month.
A working referral is an introduction that becomes a client. For each one you receive $500, paid in the month their first payment clears. For every month they stay on the plan, you receive 11 percent of the monthly price, paid monthly, for as long as they stay. On a plan at $1,111 a month, that is about $122 a month, on top of the $500.
The terms
- $500 once, for every introduction that becomes a client.
- 11 percent of the monthly price, for every month the client stays on the plan.
- Paid monthly, to the account you give us when you join.
Written into a one-page partner note before your first introduction.
What you are putting your name to.
Your introduction carries your reputation, so here is what the business gets. A written Outside View, free, within two business days. A free Clarity Call, with the direction and the price in writing. Then, if they go ahead, one plan: their site made understandable to Google, AI assistants and buyers in month one, widened every month after, with every change written down as an experiment and read every 42 days. One team throughout: the people on their call are the people who do the work.
Warm introductions only.
What counts
- An introduction counts when the business was not already talking to us.
- Warm introductions only: people you know, with a reason to talk. No ads, no lists, no cold outreach in our name.
- No self-referrals, and no discounts promised in our name. The price is set on the Clarity Call.
- Payment follows the client's payment. Nothing is paid on a free Outside View or a free call.
Simple rules, so the trust holds on both sides.
Questions
Do I need to sell anything?
No. You introduce us; the Outside View and the Clarity Call do the explaining. Both are free for the business, and nothing is sold before they know where they stand and where to go.
Do I get paid for a free Outside View or a free call?
No. You are paid when the introduction becomes a client, and then for every month the client stays on the plan.
What if they only want a website built?
The $500 applies to every introduction that becomes a client, a one-off build included. The 11 percent applies to every month they are on the plan.
How and when are payouts made?
Monthly, to the account you give us when you join. The $500 in the month the client's first payment clears; the 11 percent in each month the client pays.
Can I refer an agency, or resell the work myself?
An agency that wants to sell the work under its own brand belongs on the agency partners page, and so do you if you want to do the same. You can be both: refer some businesses, resell to others.
Will I know what happened to my referral?
Yes, at each step: when the Outside View goes out, when the call is booked, when the work starts, and when your payment is on its way. What is said on their call stays between them and us.
How do I start?
Write to us below, with a line on how you know the businesses you would refer. We reply by email, put the terms in a one-page note, and you make your first introduction when you are ready.
Write to us about referring.
A line on who you are and how you know the businesses you would refer is enough. We reply by email.
Know a business better than its website shows?
Introduce us by email. Within two business days they know where they stand, free and in writing, and you have done your part.