The Clarity Call
Decide which work is worth doing next.
A free, 30-minute conversation about your next move.
You want to reach better buyers. We discuss where to put the effort: clearer service pages, stronger search visibility, a rebuild, or a smaller first change. You leave knowing the recommended work, who would do it and its price. Your written direction follows within two business days after the call.
We arrange a time by email. Google Meet. Video optional.
You can be ready to invest in your website. But if a smaller change would make more sense…
- Do I need a new website at all?
- Could a smaller change be enough?
- What should I work on first?
- Can I make the changes myself?
- Is now the right time to do this?
- Are you the right team for the work?
- What will we cover in 30 minutes?
- How do we agree what I want to achieve?
- Will we discuss the price?
- Do I have to commit to anything?
- Will I get the recommendations in writing?
- When will the written note arrive?
Leave with a direction you can decide on.
Bring the business you want to grow and the question you need to resolve. We discuss your intended buyers, the website you have and the work most worth considering. For an established service firm, that may start with making the expertise buyers already value easier to find and understand.
The written note brings the goal, first moves and price together. You can review the scope with a partner or your team before deciding whether to proceed.
The shape of your written note
Your direction
- What we understood: your offer, intended buyers and the problem to solve.
- The goal: the change worth working toward and how we would assess progress.
- The first moves: the scope, what can wait, who handles what and the inputs needed.
- The price: the fee for the work we recommend, alongside its scope.
This is the note’s structure. Yours is written for your business and sent within two business days after the call, whether or not we work together.
How the thirty minutes go.
Your business, the decisions in front of you and a practical way forward.
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Your business, in your words.
What you sell, who should buy it, where you work and what a good enquiry looks like. Your answers keep the conversation focused on the people you actually want to reach.
We ask
- What do you sell?
- Who buys it, and where?
- What makes someone the right customer?
- What feels stuck?
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Your business, from the outside.
We bring a first reading of your public website and search presence. If you already have an Outside View, we use it to move straight into the decisions. You do not need to request one before this call.
We bring
Who holds your searches
- Google, top three
- Named by ChatGPT
- You.
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The goal worth working toward.
We discuss the business priority the work should serve and what would help assess progress. If we work together, that goal guides the plan and its 42-day reviews.
We agree
- The right buyers, the services they need and the decision the website should help them make.
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The first moves.
Which work belongs first, what can wait, and who would handle it. That may involve service pages, local search, technical work or supporting content. We also discuss which inputs we would need from your team.
We choose
- The decision pages
- Local search
- The technical basics
- Support content
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The price, said out loud.
The plan starts from $1,111 a month; the exact fee for your layers is named on the call, not hidden in a follow-up. If a build makes sense, its price too.
We say
AI SEO, from $1,111 a month.
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In writing, within two business days.
The goal, recommended first moves, responsibilities and price, gathered into a note you can review and share. It arrives within two business days after the call.
You receive
Your direction
- What we understood: your offer, intended buyers and the problem to solve.
- The goal: the change worth working toward and how we would assess progress.
- The first moves: the scope, what can wait, who handles what and the inputs needed.
- The price: the fee for the work we recommend, alongside its scope.
You decide afterwards, with the direction and price in front of you. There is no obligation to start a project.
Choose the scope that fits the problem.
We discuss which of these makes sense for your business, and why.
The plan.
Setup in month one, then Compound toward the goal we agreed. From $1,111 a month.
A build, with the plan optional.
No site, or one beyond fixing: we can complete a separately quoted build within 21 business days from your approved inputs. Monthly work afterwards is optional.
A smaller first move you make yourself.
One page, one listing, one fix. We tell you what and why, and the note carries it.
Not yet, with a reason.
The offer, the proof or the timing needs to become clearer before paying for search work. Spending later for the right reason beats buying the wrong project now.
Not us.
When what you need is outside what we do, we say so, and say what kind of help to look for instead.
No pressure sequence afterwards. If the answer is not now, the conversation ends with the note.
Come straight to the call when you want to discuss the work.
You do not need an Outside View first. If you already want help, are planning a launch or rebuild, or need to discuss a specific decision, request a call directly. We prepare from the note you send.
If you would prefer a written first look before a conversation, request the Outside View. It gives you ten priorities to read in your own time, with no call required.
Request your Clarity Call.
Tell us what you want to work through. We reply by email with times to choose from. This form requests a conversation; your time is agreed by email.
Free, 30 minutes on Google Meet. Video optional.
We discuss the work and its price; you decide afterwards.
Your written direction arrives within two business days after the call.
No passwords or account access. Your details are used to arrange and prepare the call, and to send the note.
Prefer to start in writing? Get your free Outside View
Before the call
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Bring the decision you want to make.
Know what you sell, who you want to reach and what you want the website to do better. Bring a website address if you have one; rough notes are enough for a launch. No presentation, keyword report, analytics export or password is needed. Use the optional call note if writing it down helps.
Who you speak with
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Speak with the people who do the work.
The call is with the people who set the direction and carry out the work. You can discuss how we approach your business and what working together would involve.
Questions
Is it really free?
Yes. No charge, no purchase needed to request it, and nothing to buy to read the note afterwards.
Is this a sales call?
It is the conversation where the price is said, so it is commercial. It is not a scripted close. We ask, listen, look at the business as it stands, and may recommend a smaller first move, or no project yet. Nothing is sold on the call; you decide afterwards, with the note in hand.
Do I need the Outside View first?
No. Request the call directly if you already want help or need to decide on a launch, rebuild or specific improvement. If you have an Outside View, we use it. If you do not, we bring a first reading of your public presence.
What do I need to prepare?
Nothing formal. How the business works, in your own words; your website address if there is one; what feels stuck. The last answer on the request form is what we prepare from.
What if you cannot help us?
We say so. The call can end with not yet, with the reason, or with a kind of help we do not offer, and we say what to look for instead. The note still arrives.
Will you give a price on the call?
Yes. The plan starts from $1,111 a month, and the exact fee for the layers your business needs is said on the call and written into the note. If a build makes sense, its price too. No follow-up quote, no surprises.
What happens after the call?
Within two business days after the call, we send the written direction: what we understood, the goal, first moves, responsibilities and price. If you want to proceed, we agree the proposal and required inputs. If not, the conversation ends with the note. We do not chase.
Does the form book a time?
It requests a call. We reply by email with times to choose from and agree the time with you. Month one of paid work starts after a proposal is agreed and the required inputs are in.
Do I have to be on video?
No. Thirty minutes on Google Meet, camera on or off as you prefer.
From Labs: the findings behind this page
Know what to do next, and what it would cost.
Request a free 30-minute conversation. We discuss the priorities, responsibilities and price, then put the direction in writing within two business days after the call.