The Outside View
Find the first change worth making.
Referrals may already know why to choose your firm. A buyer finding you through search has to work it out from your website. We review your public presence, relevant Google and ChatGPT searches, and the businesses appearing beside you. You receive ten priorities in a free PDF within two business days of your request.
Free PDF. Ten priorities. No call required.
- Free
- In writing
- Two business days
- No sales call
Illustration of the three viewpoints, not a live analysis.
You know what you want your website to say. But what a stranger takes from it…
- What does this business actually do?
- Is this meant for someone like me?
- What problem can they solve for me?
- Where do they work?
- Why should I trust them?
- How are they different?
- Can I see examples of their work?
- What would working with them involve?
- Are they the right fit for my budget?
- What do their customers say?
- Is the information up to date?
- What should I do next?
One price page. Two different purchases.
A useful review connects what we find to a decision your buyer needs to make. Here is one recommendation from our own website: make it easier to choose between paying for software and paying for work.
Worked example: our AI visibility cost page
- What we found
- Our cost page appeared for searches about agency services and software pricing. Those searches can represent different purchases.
- The buyer’s decision
- Do I need a tool, or a team to decide what needs changing and carry out the work?
- The recommended change
- Separate software cost from agency work. Explain what each includes, then give buyers who want implementation a clear route to the service.
- Who can act on it
- The person responsible for the page’s copy and links. The first move is to clarify this page before adding more pages.
One recommendation, illustrated with our own site and Search Console data. Your Outside View uses public information. Results from this change have not yet been measured.
From your public website to ten priorities.
We start with the people you want to reach, then work through what they can find, understand and choose. Your PDF arrives within two business days of your request.
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You send your website.
Send your website, business name, who to address the PDF to and an email. The optional situation field tells us whether you are established or launching. We work from public information, with no logins or account access.
The form
Four details and a tick
- Your website, or any public page about the business
- Business name
- Who should we address it to
- Email, where the Outside View is sent
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We run your buyer searches, live.
We choose questions someone might ask when looking for the services you sell. We check the businesses that Google and ChatGPT put in front of them, including the alternatives you may not consider competitors.
The sheet below lets you explore example questions. We select the actual searches for your business and market when preparing your Outside View.
Example questions, with the results left for the live review.
Snapshot: HR advisory, United States
Filled in by us, within two business days.
Snapshot: HR advisory, United States Buyer search Google: top three Named by ChatGPT You Filled in by us, within two business days. For your report, we run up to eleven searches chosen for your business. We record the top three Google results and who ChatGPT names across three runs, with the date of the check. Editing this sheet changes only the example questions; it does not run an audit.
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We read your site from the outside.
Can a buyer recognize their problem, understand your services, inspect relevant proof and find a useful next step? We read your pages for those decisions alongside what Google and ChatGPT show about the business.
The five-second read
What a buyer decides on your home page
- Is this for someone like me?
- Do they understand my problem?
- Can I trust them?
- What do I do next?
The same page, read by the machines: what you do, who you serve, where you work, which problems you solve.
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We put the ten fixes in a useful order.
Each recommendation connects an observation to a buyer decision and a practical change. You can see where to start and what help the work would need.
How each recommendation is written
- What we saw
- The page, search or public result that needs attention.
- Why it matters
- The buying question it leaves unanswered, or the useful information it makes hard to find.
- What to change
- The specific improvement we would make and why it belongs at this point in the list.
- Who can act on it
- The kind of work involved, so you can decide what to handle yourself and where you need help.
Ten priorities, written so you can make a decision about the work.
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It arrives by email, as a PDF.
Within two business days of your request. About ten minutes to read. Written for the owner, not the technician. Yours to keep, whether or not we ever speak.
Your Outside View
What is inside
- How buyers can find and understand your business
- Who appears for the selected buyer searches
- What your pages make clear, and what needs attention
- Ten recommended fixes, in priority order
- The first change worth considering
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Read it. Then decide.
Use the priorities yourself, share them with your team, or ask us to discuss the work. The free Clarity Call helps turn the findings into a direction and a price. The ongoing plan starts from $1,111 a month.
Already deciding who should do the work?
You can request the Clarity Call directly. It is a useful first step when:
We arrange a time by email. Within two business days after the call, you receive the direction and price in writing.
When to talk first
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You know you want help.
You want to discuss the right scope, who does what and what it costs.
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You are planning a launch or rebuild.
You need to decide what the website must do before choosing the work.
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You would rather talk it through.
Bring the question to a 30-minute Google Meet. Video is optional.
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Know what the review helps you decide.
From observation to a useful decision
| The question you have | What your Outside View gives you |
|---|---|
| Can the right buyers find us? | Selected buyer searches, who appears and where your business is present. |
| Does the website explain our expertise? | A reading of your services, proof and next steps from a buyer’s point of view. |
| Which alternatives are buyers seeing? | The businesses appearing in the searches we check, with relevant differences to examine. |
| What deserves attention first? | Ten practical recommendations in the order we would consider them. |
| Do we need someone to do the work? | Enough detail to discuss the priorities with your team or bring them to a Clarity Call. |
The PDF is yours to use. A conversation about paid work starts only if you choose it.
Get a clearer first move for your business.
Send the public page you want us to review. Your free PDF, with ten priorities, arrives by email within two business days of this request.
For established service firms, launching businesses and local services.
No passwords, analytics exports or account access.
No call required and no obligation to buy.
Your details are used to prepare and send the review, and to reply if you choose to continue.
Already want to discuss the work? Request a free Clarity Call
Why it's free
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It is how we start.
A useful first look lets you judge how we think about your business. You may make the changes yourself, share them with your team or ask us to discuss the work. The Outside View is yours either way.
Who writes it
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The lab behind the recommendations.
We connect search observations with the decisions buyers make on a website. The same approach guides our ongoing work: choose a useful change, put it into practice and review what happens. You can inspect our service-business work before deciding to speak with us.
Questions
Is it really free?
Yes. No invoice, no obligation, nothing to buy to read it. Act on it yourself, bring it to us, or keep it for later.
Who is the Outside View for?
Established service businesses whose expertise is clearer in a conversation than on their website. Consultancies, advisory firms and other B2B service providers are a good starting point. We work with suitable businesses in the United States and United Kingdom first, and elsewhere too. Launching businesses and local services can also request one.
Is this a free AI SEO audit?
Yes. We look at your public website, relevant Google searches and ChatGPT answers, then write ten priorities in plain language. The aim is to help you decide what deserves attention first. This first look needs no account access.
What do you check in Google and ChatGPT?
We choose up to eleven buyer searches for your business and market. We record the top three Google results and who ChatGPT names across three runs. That gives you a dated view of the businesses appearing for those questions and where you appear.
What do you need from me?
Your website address, business name, who to address the PDF to and an email. You can also tell us whether you are established or launching. No passwords, analytics exports or account access.
What if we do not have a website yet?
Use any public page about the business, such as your LinkedIn page or Google Business Profile, and choose “Launching something new.” If you have only an idea or rough notes, request the Clarity Call directly so we can discuss your first pages.
When will it arrive?
Within two business days of your request, by email as a PDF. It is written to take about ten minutes to read.
Do I have to get on a call?
No. Your Outside View arrives by email and stands on its own. If you want to discuss the priorities and the price of having us do the work, you can request a free 30-minute Clarity Call. That step is yours to choose.
What happens to my details?
We use them to prepare and send your Outside View, and to reply if you choose to continue. Nothing else. Our privacy policy has the detail.
What if we already know we want help?
Request the Clarity Call directly. We discuss the goal, the first work to consider and its price, then send the direction in writing within two business days after the call. The ongoing plan starts from $1,111 a month.
From Labs: the findings behind this page
Give your next buyer a clearer reason to choose you.
Start with your website. We will send ten priorities to help you decide what deserves attention first. Free, in a PDF, within two business days of your request.
Get your free Outside View Ready to discuss the work? Request a Clarity Call