For a new service business
A new website that makes your offer clear.
You know the work you can do. Your first buyers need to see why it fits them.
Up to 25 pages, every word written by us, live within 21 business days from your approved inputs.
Bring your expertise, service details and available proof. We turn them into a website you can review before launch, with a clear scope, two review rounds and optional ongoing work.
One fixed build price, quoted on the call. The clock pauses while required inputs or decisions are pending.
You can choose how your new website looks. But what helps a stranger choose your business…
- What does this business actually do?
- Is this for a business like mine?
- Which service fits what I need?
- What problem would this solve for me?
- What would working together involve?
- How do I take the first step?
- What is included in the service?
- Who would I be working with?
- Do they have relevant experience?
- Can I see examples of similar work?
- What would I need to provide?
- What happens after I get in touch?
From working knowledge to a website buyers can use.
A new consultancy, advisory firm or specialist service needs more than an announcement that it exists. Buyers need to understand the problem you handle, what working with you involves, why your experience is relevant and how to start a conversation.
We write from your answers and genuine evidence, then design and build the agreed pages. A new site can be included in the agreed Setup scope of our AI SEO plan, or commissioned as a separately quoted build. Choose the route around the work you need and whether you want ongoing implementation.
Two ways to commission the work
| Agreed Setup in the plan | Separately quoted build |
|---|---|
| Priority work in approved batches during month one | The agreed website in one project, with two review rounds |
| Repairs, a new site or a rebuild, as agreed in scope | Up to 25 pages, within 21 business days from approved inputs |
| From $1,111 a month, with three months to begin | One fixed build price, confirmed on the call |
| Setup followed by two months of Compound | Ongoing work from the month after launch, if you choose it |
Both routes start with an agreed scope. A separately quoted build is not automatically included in the monthly fee. Compare the plan and its terms
What we need from you, and what we deliver.
Two review rounds: the page plan and design direction first, then the working site. We write and build; you check the facts and approve the decisions.
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Bring the business facts.
Tell us what you sell, who it is for, where you work and what makes your experience relevant. Notes and a conversation are enough to begin writing; you remain the person who confirms what is true.
Your inputs
- Services, buyers and intended market
- Deliverables, boundaries and process
- People, experience and available proof
- Name, domain and existing brand materials
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Choose the first useful pages.
We turn those inputs into a page plan. Separate pages earn their place through a distinct service or buyer decision; related questions can sit together. We agree what belongs in the first launch.
The page plan
- A clear explanation of the business
- Service choices and buying questions
- People and genuine evidence
- A practical way to enquire
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Round one: approve the direction.
You review the page plan and design direction before the build. Check that the offer is ready to sell, the scope is right and the important facts and materials are available.
Your first review
- Page plan and design direction
- Services included in the launch
- Inputs and decisions still needed
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Write, design and build.
We write every word from your answers and build the agreed site for desktop and phone. Forms, titles, descriptions and the structure search systems read are part of the work.
Our implementation
- Content written from your expertise
- Layouts for phone and desktop
- Forms and search foundations
- Your real people, credentials and work
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Round two: approve the working site.
Review the complete site before it goes live. Confirm the facts, service scope and contact destination. We make in-scope changes; additional pages or functionality beyond the agreement are quoted first.
Your second review
- The working pages and their words
- Facts, evidence and service boundaries
- The enquiry route and recipient
- In-scope corrections before launch
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Launch with the accounts in your name.
We connect your domain, run launch checks and set up Search Console and analytics in your name. We check the enquiry route. Small text and image changes are free for 30 days after launch.
At launch
- Your domain connected
- Pages and enquiry route checked
- Search Console and analytics access
- 30 days of support; ongoing work optional
Delivery is within 21 business days from approved inputs, with the clock paused while required information, access or decisions are pending. Waiting more than 14 days moves the project to the next available build slot. More than 25 pages is scoped separately.
Up to 25 pages, chosen for the business.
The first website needs enough detail to support a buying decision. We agree the pages around your services, available evidence and the questions buyers need answered. There is no need to fill 25 slots or publish thin pages for every search variation.
Inside the agreed website
- Home: what the business does, who it helps and how to take the next step.
- Service pages: relevant needs, scope, process, proof and the next conversation.
- About and evidence: the people, credentials and work you can substantiate.
- Location pages where they are useful, supported by real local facts.
- Initial supporting content for buying questions that need a fuller explanation.
- Contact routes and forms on your domain, plus the agreed legal pages.
- Page titles, descriptions, phone layouts, speed checks, Search Console and analytics.
You supply the business facts and approvals. We write the pages. Brand creation, photography and specialist functionality need an explicit scope; they are not implied by the page allowance.
Make your real experience useful to a first buyer.
A new company may have little published client history. That does not mean the people behind it have nothing useful to show. Explain the relevant experience accurately, name who does the work and make the process and deliverables concrete.
We help turn that material into a clear offer. If the offer itself is not ready to sell, the call may recommend resolving that before commissioning the site.
Before the call, you can record the pages, inputs and responsibilities you want to discuss. The blank brief and fictional worked example are optional preparation. Use the first-website brief
Useful material to bring
- Relevant experience, with its original context
- Credentials and licences actually held
- Work examples you have permission to show
- A clear process, scope and contact route
Already have pages that attract useful traffic or enquiries? We review what needs carrying forward before choosing the new-site route. See the rebuild scope
See how we structure a service business website.
Xporate helps founders in India find a workspace and set up and run the company behind it. We rebuilt its website around the services the business provided. The case study shows our work and recorded search figures; a new business starts with different evidence and search history.
Xporate, built and launched by us in June 2026
Google impressions a day
- March to May 2026
- 463
- 1 July to 26 September 2026
- 1,143
Clicks a day
- March to May 2026
- 7.1
- 1 July to 26 September 2026
- 14.2
From its own Search Console.
Project evidence helps you assess how we work. It does not set a ranking, enquiry or time-to-result expectation for your business.
Know the scope, ownership and support before agreeing.
The separately quoted build has one fixed price for up to 25 pages. It covers the agreed structure, every word, design and build for desktop and phone, forms, search foundations, two review rounds, launch and 30 days of support. More than 25 pages, a self-edit setup, a portal, a payment system or an application is scoped separately. Book the free Clarity Call directly; an Outside View is optional.
The terms
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Accounts in your name. The site yours after payment.
The domain, analytics and Search Console are in your name. The site is yours after final payment; the code is handed over on request.
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Hosting.
Arranged by us and included for the first 12 months, then a small yearly fee we tell you on the call. Free for as long as you are on the plan. Self-hosting is fine, with handover.
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Changes.
The site is built for speed and security, not as a self-edit platform. Small text and image changes are free for 30 days after launch; after that, changes run through the plan or per request. A self-edit setup can be added as a scoped extra.
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Two review rounds.
Structure and design direction first, the working site before launch. In-scope changes are made; anything beyond is quoted first.
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The clock.
21 business days from your approved inputs. It pauses while anything we need from you is pending; a project waiting more than 14 days moves to the next build slot.
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What comes after.
Ongoing work is optional after the separately quoted build. The plan starts from $1,111 a month; the proposal confirms its scope and terms. Its 42-day readings measure live batches against the agreed goal. See the plan
The call names the price, goal and scope. The written note follows within two business days, so you can review the agreement before deciding.
For a service business ready for its first proper website.
Consultants, advisers and specialist service businesses with an offer ready to sell and expertise to explain. United States and United Kingdom first; suitable businesses elsewhere. You need a complete launch and can supply the facts and approvals, without having to write the site yourself.
If you need an enterprise platform, substantial custom software or guaranteed rankings, this build is not the right scope.
After launch, choose the next work from evidence.
The build stands on its own. Small text and image changes are free for 30 days after launch; later changes run through the plan or per request. If you choose ongoing work, the priorities come from your services, buyer questions, proof and observed performance. The first 42-day reading follows a live batch, not the date you sign a proposal. Use the post-launch review guide
Questions
How fast can we be live?
Within 21 business days of your approved inputs. The clock starts when the information, access and decisions we need are in, and pauses whenever something is pending. A project waiting more than 14 days moves to the next available build slot.
Do we have to write anything?
No. You give us the facts, the experience, the offers and the proof, in one conversation and a short list of questions. We write every word, in your buyer's language, and you check and approve it.
We only need a few pages. Does the price change?
The build is one fixed price for up to 25 pages. It covers the agreed structure, words, design, build and launch, rather than charging per page. We agree the pages the business needs; 25 is the scope limit, not a target to fill. The call confirms whether the full build, agreed Setup work or waiting is the right route.
What does it cost?
The build is quoted on the free Clarity Call and written into the proposal with the goal and scope. You can book the call directly; the Outside View is optional. The separate ongoing plan starts from $1,111 a month.
Who owns what?
You do. The domain, analytics and Search Console are in your name from day one; the site is yours after final payment; the code is handed over on request.
Can we edit the site ourselves?
The site is built for speed and security, not as a self-edit platform. Small text and image changes are free for 30 days after launch; after that they run through the plan or per request. A self-edit setup can be added as a scoped extra.
Do we need the plan afterwards?
No. The separately quoted build stands on its own. You can choose ongoing work from the month after launch, request later changes separately, or stop with the completed site. The proposal confirms the terms of any ongoing work before you agree to it.
Do you guarantee rankings or AI mentions?
No. Nobody controls how Google ranks pages or what an AI assistant says. We build the conditions, measure what moved, and show you.
We don't have content, photos or a brand yet. Is that a problem?
We write the website from your knowledge, so finished copy is not required. We identify the images and brand materials needed before work starts and agree how they will be supplied. A full branding or photography project is not implied by the website scope. We never present stock photographs as your team, premises or work.
Can you help us work out what the offer actually is?
We can turn working knowledge, overlapping services and scattered ideas into a clear offer and a clear set of pages. We cannot replace market validation: if the offer is not ready to sell, the call may say so first.
Who buys the domain?
You do. It is registered in your name from day one, so the business keeps control. We help with the choice and connect it.
We already have a starter page. New site or rebuild?
If there are useful pages, traffic or enquiries to retain, we review it as a potential rebuild. A starter page with little to carry forward may fit the new-site route. We establish the starting point on the call before recommending a scope.
From Labs: the findings behind this page
Bring the expertise. We will work out the website.
Tell us what you sell, who it serves and what is ready to show. The free Clarity Call establishes the pages, inputs, goal and fixed build price.