Case study
Xporate: from a workspace search box to a business Google understands.
Xporate helps founders in India find a workspace and set up and run the company behind it. The old site sold a search box. We built the new site as one build, launched it in June 2026, and read the result in its own Search Console.
You can offer more than your website leads with. But whether a stranger ever discovers the rest…
- What impression does our homepage create?
- Does it show the full range of our work?
- Can each service be found on its own?
- Can visitors tell which service fits them?
- Are related services easy to discover?
- Does our website reflect how clients buy?
- What changed beyond the design?
- Why were separate service pages needed?
- How were the new pages organised?
- Which search figures changed?
- Did searches beyond the brand name grow?
- Were enquiries measured too?
The business was bigger than the website said.
Before
- It led with a search box. The home page said "find a workspace", so Google and buyers read Xporate as a listing site.
- Its services had no order. Virtual office, company and GST setup, compliance, legal support, UAE expansion and funding readiness all existed, but none had a page that owned it.
- Every buyer got the same path. A founder starting a company, a team needing a compliant address and a business expanding to the UAE all landed in one generic journey.
Two rounds of questions, then one build.
We asked before we built. Two rounds of questions with the founders found what the business sells, who each service is for, and where a buyer needs prices, scope or a warning before enquiring. Then the site was built around two engines: workspaces, and the corporate backbone a founder needs to start, stay compliant and expand. Each service got a page that owns it, with its scope and its prices on the page, and the menu now reads the way a founder thinks: start, stay compliant, expand.
What changed
- Positioning. From a workspace finder to a founder's business partner.
- Structure. One page per service, from virtual office to funding readiness.
- Menu. Routes by business stage, not by category.
- Scope. Prices, documents and limits stated on the page, so the wrong enquiries do not arrive.
Measured in its own Search Console.
Google impressions a day
- March to May 2026
- 463
- 1 July to 26 September 2026
- 1,143
Clicks a day
- March to May 2026
- 7.1
- 1 July to 26 September 2026
- 14.2
From Xporate's Search Console, exported 29 September 2026.
28% of clicks from the brand name
The before period is the three months before the launch; the after period is July to September, once the new site had settled. Google now shows Xporate about two and a half times as often, and clicks doubled. The growth is not the brand name. Before the launch, almost half of the clicks came from people typing "Xporate"; after it, more than two thirds came from searches for what Xporate sells. The searches that grew most were for a virtual office, city by city: Gurgaon, Bangalore, Delhi, Noida, Kolkata. The old site treated that service as secondary.
What the figures do not say: who those visitors are, or what they do next. We do not report enquiries we did not measure.
One build. One business. One period.
This is what the build does when a business has more to say than its site says: Google gets pages it can understand, and buyers get a route that fits them. It is one business, in its market, from its starting point. Yours starts somewhere else, and the Outside View shows where.
Questions
What did SEO Informatica build for Xporate?
The whole site: the structure, the pages, the words and the launch, in one build in June 2026, after two rounds of questions with the founders.
What is the result, in plain words?
Google shows the site about two and a half times as often as before, and twice as many people click through. Most of the growth comes from people searching for what Xporate sells, not for its name.
Where do the figures come from?
From Xporate's own Google Search Console, exported on 29 September 2026 and kept on file. The before period is March to May 2026; the after period is 1 July to 26 September 2026.
Why those periods?
The site launched in June. We give a change 14 days to settle, then read whole periods against whole periods. Three months against three months is the fair reading here, and June, the launch month, is left out of both.
Did the result need more pages or more content?
No. It needed the pages the business already deserved: one for each service, saying plainly what it is, for whom and at what price. Content comes after, in the plan.
Would this work for my business?
If your business is better than your website shows, the build does the same job: pages Google can understand and buyers can choose from. The result depends on your market and your starting point, and the Outside View shows both before anything is sold.
How do I start?
Send us your website for a free Outside View, or book a free Clarity Call if you would rather talk first. Nothing is sold before you know where you stand and where to go.
See where you stand first.
Send us your website. Within two business days you know how your business looks from the outside, in writing, free. Then a free Clarity Call sets the direction and the price.