A layer of the plan: local search
Local SEO: found for the searches with a place in them.
When a buyer adds a place to the search, or searches from one, Google answers with three businesses on a map and a short list under it, and the AI assistants answer with a few names. Local search is the layer of the plan that puts you in those answers: your Google Business Profile, your location pages and your site all saying the same thing, for the places you actually serve.
Inside the one plan, from $1,111 a month.
One layer of the plan, not a separate service. Whether it comes first for your business is decided on the call.
Your next customer could be just around the corner. But the names they see when they search…
- Who offers this service near me?
- Do they cover my postcode?
- Can they come to my location?
- What are their opening hours?
- Have they worked in this area before?
- Where can I read local customer reviews?
- Can I visit them in person?
- How do I get to their premises?
- Do I need to book ahead?
- Is there a charge for travelling to me?
- Do they take on jobs of this size?
- How far outside the area will they travel?
What local SEO is. And what it isn't.
Local search is every search with a place in it, or made from one: "commercial roofing in Austin", "roofer near me", "best accountant Leeds". Google answers it twice: three businesses on a map, drawn from their Google Business Profiles, and the ordinary results under them. The assistants answer "who should I hire for this, here" with a few names and a reason.
Being in those answers takes four things that have to agree: a Google Business Profile that says what your site says; a page for each place you serve, written from local fact; your name, address and phone the same everywhere the business is listed; and reviews that back it up. When one of them disagrees, the machines guess, and the place on the map goes to a competitor whose facts line up.
It is not a listing you buy, and it is not one city page copied twenty times with the name swapped. Google reads those as one thin page. Buyers read them as a template.
The searches with a place in them
Local snapshot: what you do, your area
Filled in by us, in your Outside View.
| Buyer search | On the map (three) | Named by ChatGPT | You |
|---|---|---|---|
| Filled in by us, in your Outside View. | |||
Run one now. The three names on the map are your real competitors for that search, whatever your industry list says.
Is local search your first move?
| Yes, when | Not yet, when |
|---|---|
| Buyers add a place to the search, or search from one: trades, clinics, firms that serve a region | You sell nationally or online, and your buyers never add a place |
| Your Google Business Profile says something different from your site, or you don't have one yet | Your home and service pages are not yet understandable; they come first |
| Your service-area pages are copies with the city swapped, or there are none | Your important pages are not in Google at all; the technical basics come first |
| The map shows three competitors, and never you |
The Outside View shows which. The Clarity Call decides the order. Either way it is one plan.
Local search, inside the one plan.
Every layer runs through the same five steps. Here is what each one does for this layer.
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The Outside View checks it. Free, in writing.
We run your buyer searches with a place in them, live: who holds the three places on the map, who the assistants name, whether your profile and your site agree.
We check
- The map, for your searches
- Your profile against your site
- Your listings: do they agree
- Your location pages: real, or copied.
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The Clarity Call decides its place.
Thirty minutes, free. If your buyers choose by area, local search goes first, and the call says what that means for your business: the profile, the pages, the places.
We decide
- Local first, or the decision pages first
- Which places get a page
- The price, said out loud.
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Setup puts it in. Month one.
Your Google Business Profile aligned with your site: the same services, the same places, the same words. A page for each place that earns one, written from local fact. Your name, address and phone made the same everywhere you are listed. The home and service pages saying where you work. Each change as a batch you approve in ten minutes.
Month one
- Profile and site, one story
- Location pages, from local fact
- Listings, consistent
- Where you work, on every page that sells.
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Compound widens it. Every month after.
New area pages as the searches show them. Reviews placed where buyers decide. The local questions answered and routed. The assistants asked, every month, who they name for your searches.
Every month
- The next place
- The proof, placed
- The local questions
- The assistants, asked again.
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Every 42 days, a reading.
Read in your own Search Console: the searches with a place in them, impressions and clicks. Checked by running your searches again: whether the three on the map now include you. Asked of the assistants: whether you are named.
Day 42
- Searches with a place in them
- Your place on the map, for your searches
- Named by the assistants.
One plan. Every layer of search inside it.
Where the work goes depends on your business, and the Clarity Call decides it. The layers: the pages where buyers decide, always first; local search, for businesses chosen by area; the technical basics, the things that quietly stop Google from reading you; support content, the questions buyers ask before they buy; and AI answers, watched across all of it.
The one plan
- Chosen by buyers: the decision pages
- Found: local search, the technical basics, support content
- Understood by Google and AI assistants: one meaning, consistent everywhere
AI answers, watched monthly
A door into the plan, not a separate service. You don't pay for a layer your business doesn't need. See the plan
Measured. Not promised.
Nobody controls how Google ranks a page, what it shows on the map, or what an AI assistant says. Answers change with the question, the place and the day. So we don't sell rankings, map positions, citations or leads. We build the conditions that produce them, measure what moves every 42 days, and show you.
See what the method produced: the Xporate case studyHow we test what the assistants actually do: our AI visibility research
Inside the plan. From $1,111 a month.
No layer is sold on its own. The AI SEO plan starts from $1,111 a month: Setup in month one, Compound in months two and three toward a goal we agree before we begin, then month by month. The Clarity Call names which layers come first for your business, and the exact fee for them, out loud and in writing. Nothing is sold before that.
Questions
What is local SEO?
Being found for the searches with a place in them, or made from one: "roofer in Austin", "accountant near me". Google answers those with three businesses on a map and the ordinary results under them; AI assistants answer with a few names. Local SEO is the work of being in those answers for the places you actually serve.
Do I need a Google Business Profile?
If buyers choose you by area, yes: the map is drawn from it. It has to say what your site says: the same services, the same places, the same words. We set it up or align it in month one and keep it in step after.
We serve a region, not a storefront. How does that work?
With service-area pages: one for each place that earns one, written from local fact, never copied with the city swapped. The home and service pages say where you work; the profile says it too; the area pages carry the searches with a place in them.
Why do we see three competitors on the map and never us?
Usually because their profile, site and listings tell one story and yours tell several, or because their pages say where they work and yours don't. The Outside View shows exactly what the three have that you don't.
Do you guarantee a place on the map?
No. Nobody controls what Google shows on the map; it changes by place, time and searcher. We build the conditions, measure what moved, and show you.
Is local SEO a separate service?
No. It is one layer of the AI SEO plan, from $1,111 a month, chosen on the Clarity Call when your buyers choose by area. You don't pay for a layer you don't need.
How is local search measured?
In your own Search Console: the searches with a place in them, impressions and clicks. By running your buyer searches again: whether the three on the map now include you. And by asking the assistants who they name, more than once. Read every 42 days.
From Labs: the findings behind this page
Found for the searches with a place in them.
Send us your website. The Outside View shows who holds the map for your searches and what they have that you don't. The call decides whether local search comes first, and names the price.