A layer of the plan: support content
Support content: the questions buyers ask before they choose, answered on your site.
Most buyers search several times before they contact anyone: what it costs, how to choose, what goes wrong, whether it fits a business like theirs. Support content is the layer of the plan that answers those questions, grouped around a buying decision, in your buyer's words, each routed to the service it belongs to. Every piece has a clear job, with useful differences between the supporting answer and the page that sells.
Inside the one plan, from $1,111 a month.
One layer of the plan, not a separate service. Whether it comes first for your business is decided on the call.
Your service page can explain what you offer. But the searches people make before they’re ready to choose…
- What is included in the price?
- What could change the final cost?
- How does this compare with other options?
- When would a different approach make sense?
- Is this right for a business like mine?
- What should I check before choosing?
- What would the process involve?
- What would I need to provide?
- How long is the work likely to take?
- Who would I be working with?
- What happens if my needs change?
- What happens after the work is finished?
What an SEO funnel is. And what support content does inside it.
An SEO funnel is the path a buyer takes through search before they choose: the early questions (what is this, do I need it), the comparisons and costs (this or that, how much), the fit and risk questions (will it work for a business like mine, what goes wrong), and then the page where they decide. Most businesses have the last page and nothing before it. The questions get answered on someone else's site, and the buyer arrives already half-decided for them.
Support content is the part of your site that answers those questions, with related questions grouped together, in the words buyers use, each routed to the service it belongs to. The service page stays the page that sells; the support pages make it findable for the questions around it, and send the reader on. Google sees a site that understands the whole subject. The assistants get pages worth citing. The buyer gets an answer and a next step.
It is not a blog, and it is not more pages for the sake of it. Every piece has a job. We review useful differences before deciding what to keep, clarify or combine.
A buyer's questions, mapped
Before anyone searches for 'what you do in your area', they search for:
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how much does what you do cost in your area
cost and process
routes to your what you do page
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how to choose what you do: what to look for
comparison
routes to your what you do page
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is what you do worth it for a business like mine
fit and risk
routes to your what you do page
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what happens after what you do is done
care and after
routes to your what you do page
Four kinds of question, grouped into useful pages or sections and connected to the relevant service.
Is support content your first move?
| Yes, when | Not yet, when |
|---|---|
| Your buyers research before they call: longer decisions, bigger tickets, professional services | Your home and service pages are not yet understandable; nothing routed to them will help |
| Your service pages are sound, but the site appears for nothing beyond your name | Your important pages are not in Google; the basics come first |
| You have a blog that gets visitors and no enquiries, or posts that compete with the pages that sell | You are chosen by area and have no local presence yet; local search comes first |
The Outside View shows which. The Clarity Call decides the order. Either way it is one plan.
Support content, inside the one plan.
Every layer runs through the same five steps. Here is what each one does for this layer.
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The Outside View checks it. Free, in writing.
We find the questions your buyers ask before they choose, who answers them today, and whether anything on your site competes with your own service pages.
We check
- The questions, in buyers' words
- Who answers them now
- Your posts: do they compete
- The routes to your service pages.
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The Clarity Call decides its place.
If your decision pages are sound and your buyers research before they call, support content goes first, and the call names the first questions to answer.
We decide
- Support content first, or the decision pages first
- The first questions
- The price, said out loud.
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Setup puts it in. Month one.
Month one: existing pieces reviewed, agreed changes to keep, clarify or combine them applied, useful answers connected to the pages that sell, and the first unanswered questions queued, in buyers' words.
Month one
- Existing pieces, reviewed and clarified
- Routes to the pages that sell
- The question queue.
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Compound widens it. Every month after.
Every month: new pages for the questions buyers ask, focused on distinct buying decisions and connected to the relevant service; the pieces that slip, refreshed; the ones the assistants cite, strengthened.
Every month
- The next questions, answered
- Routes kept clean
- What slipped, refreshed.
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Every 42 days, a reading.
Review search impressions and clicks in Search Console alongside available website journey records, received enquiries and sampled AI answers. Each source answers a different question.
Day 42
- The question searches
- Readers who went on to the service page
- The service page's searches
- Cited by the assistants.
One plan. Every layer of search inside it.
Where the work goes depends on your business, and the Clarity Call decides it. The layers: the pages where buyers decide, always first; local search, for businesses chosen by area; the technical basics, the things that quietly stop Google from reading you; support content, the questions buyers ask before they buy; and AI answers, watched across all of it.
The one plan
- Chosen by buyers: the decision pages
- Found: local search, the technical basics, support content
- Understood by Google and AI assistants: one meaning, consistent everywhere
AI answers, watched monthly
A door into the plan, not a separate service. You don't pay for a layer your business doesn't need. See the plan
Measured. Not promised.
Nobody controls how Google ranks a page, what it shows on the map, or what an AI assistant says. Answers change with the question, the place and the day. So we don't sell rankings, map positions, citations or leads. We build the conditions that produce them, measure what moves every 42 days, and show you.
See what the method produced: the Xporate case studyHow we test what the assistants actually do: our AI visibility research
Inside the plan. From $1,111 a month.
No layer is sold on its own. The AI SEO plan starts from $1,111 a month: Setup in month one, Compound in months two and three toward a goal we agree before we begin, then month by month. The Clarity Call names which layers come first for your business, and the exact fee for them, out loud and in writing. Nothing is sold before that.
Questions
What is an SEO funnel?
The path a buyer takes through search before they choose: early questions, comparisons and costs, fit and risk, then the page where they decide. The funnel is the shape; support content is what fills it on your site.
What is support content?
Pages that answer the questions buyers ask before they choose, with related questions grouped together, in the words they use, each routed to the service it belongs to. The service page stays the page that sells.
Is this blogging?
No. A blog publishes around topics; support content is built around your service pages and the questions on the way to them. Every piece has a job. We review useful differences before deciding what to keep, clarify or combine.
We already have a blog. What happens to it?
We read it first. Pieces that still answer a buyer's question are kept and connected to the relevant next step. Where answers overlap, we compare their purpose and evidence before agreeing what to clarify or combine. Then the queue is built from what is missing.
How many pages a month?
As many as the questions justify, and no more. Compound adds pages for the questions your buyers ask, in the order the data points to. Volume is not the measure; readers who go on to the service page are.
Is support content a separate service?
No. It is one layer of the AI SEO plan, from $1,111 a month, chosen on the Clarity Call once your decision pages are sound.
Does this help with AI answers?
It is where the assistants find the pages worth citing: clear answers to the questions buyers ask, on a site that understands the whole subject. We ask them each month who they name and what they cite, and measure it.
Already have useful articles? Plan the connections around one service to see which answers a buyer can reach. For a specific post, choose its relevant next step before adding more links.
From Labs: the findings behind this page
Answer the question before they ask someone else.
Send us your website. The Outside View finds the questions your buyers ask and who answers them today. The call decides whether support content comes first, and names the price.