How SEO Informatica handles website and inquiry data

SEO Informatica respects privacy and aims to be clear about how information is handled when you visit seoinformatica.com, read articles, submit a form, book a call, request a Clarity Call, or communicate with us.

This policy is written for normal website and service-inquiry activity. If our tools, forms, advertising setup, or services change, this policy may be updated to reflect those changes.

1. Scope

This Privacy Policy applies to information collected through the SEO Informatica website and related communications connected to our SEO, website strategy, clarity, content, technical SEO, local SEO, AI SEO, and growth services.

It does not control the privacy practices of third-party websites, platforms, analytics tools, hosting providers, or services that may be linked from this website.

2. Information we collect

Information you provide

You may provide information when you submit a form, request an Outside View or a Clarity Call, email us, or otherwise communicate with SEO Informatica. This may include:

• name, email address, phone number, company name, role, website URL, and other contact details;
• messages, inquiry details, goals, project information, and information about your website or business;
• scheduling details when we arrange a call with you, such as the calendar invitation and the meeting link.

Information collected automatically

Like most websites, the site may collect technical and usage information such as IP address, browser type, device information, pages visited, referring URLs, approximate location derived from technical data, date/time of visits, cookie identifiers, and interaction data.

Information from service providers

We may receive limited information from tools that help us run the site, manage forms, prevent spam, analyze site performance, schedule calls, deliver email, or secure the website.

3. How we use information

We use information for practical business and website purposes, including to:

• respond to inquiries, Clarity Call requests, contact forms, and support messages;
• schedule calls and communicate about possible or active work;
• review websites, prepare recommendations, and deliver requested services;
• operate, maintain, secure, and improve the website;
• understand which pages, articles, or services visitors find useful;
• detect spam, abuse, technical issues, or unauthorized activity;
• comply with legal, tax, accounting, contractual, or security obligations.

We do not ask visitors to submit sensitive personal information through normal website forms. Please avoid sending confidential, financial, medical, government ID, or other highly sensitive personal information unless it is specifically requested for a defined purpose.

4. Cookies, analytics, and similar technologies

The website may use cookies, pixels, local storage, log files, or similar technologies to make the site work, remember basic preferences, protect against spam, measure traffic, understand site performance, and improve content.

Our enquiry forms include the submission page, available referral or campaign details, and an optional answer to how you heard about us. If you choose Allow in Source preferences, we keep the first page and referral or campaign details on this browser for up to 30 days and include them with an enquiry. We remember your choice for 30 days. No thanks declines this storage and removes any saved source details. You can change your choice through Source preferences at the bottom of the website. Without permission, the form can still include referral or campaign details available on its current page. We do not collect arbitrary URL query strings, advertising click identifiers or a browsing history for this purpose. Missing source evidence stays unknown.

Cloudflare Turnstile checks for automated form submissions. This security check requires JavaScript; our email address remains available if you cannot complete it. Turnstile processes technical information under Cloudflare’s privacy policy.

Our AI Crawler Checker sends the page address you enter to our server. The server then requests that website's robots.txt file and the page, including requests that use the names of AI crawlers and name our checker, and shows the result in your browser. We do not save the address you enter or the result. To limit abuse, the checker uses Turnstile and keeps short-lived counters made from salted hashes of your IP address and the checked website's host name. Our analytics tool may count that a check ran and how many items it labelled, without the address.

You can usually control cookies through your browser settings. Blocking some cookies may affect how the website, forms, analytics, embedded content, or security features work.

If advertising, remarketing, or additional tracking tools are added later, this policy should be updated to explain those tools and any available choices.

5. How information is shared

SEO Informatica does not sell personal information. We may share information only when it is reasonably needed for the website, services, or legal/business operations, including with:

• website hosting, security, backup, analytics, spam-prevention, email, form, CRM, scheduling, and productivity providers;
• contractors or implementation partners who help deliver requested services, where appropriate;
• professional advisers such as accountants, legal advisers, or compliance support;
• government, legal, or regulatory parties when required by law or necessary to protect rights, safety, or security;
• a successor entity if there is a business transfer, merger, reorganization, or sale of assets.

Third-party services may process information under their own privacy policies. Today these include Cloudflare for hosting, security checks and enquiry storage; our workflow service for email delivery; the analytics tool that counts visits; and the email and calendar services we use to reply and arrange calls. Accepted enquiries, including the information you submit and their source details, are saved in a dedicated Cloudflare D1 database before notification emails are attempted. Failed notifications can then be retried. Delivery logs contain the form, a lead reference and delivery status, not the message text. Submission counters use salted hashes of IP and email addresses; the form database does not store raw IP addresses.

6. Your choices and privacy rights

Depending on where you live, you may have rights to request access to personal information, correction, deletion, restriction, objection, portability, withdrawal of consent, or information about how personal information is used and shared.

California residents and residents of some other jurisdictions may also have rights to know, delete, correct, opt out of certain selling or sharing, limit certain sensitive information uses, and avoid discrimination for exercising privacy rights, where those laws apply.

To make a privacy request, contact us through the Contact page. We may need to verify your identity before fulfilling a request. Some information may be retained where needed for legal, security, accounting, contractual, or legitimate business reasons.

7. Retention and security

We keep information for as long as reasonably needed for the purposes described in this policy, including responding to inquiries, providing services, maintaining business records, resolving disputes, improving security, and complying with legal or accounting obligations.

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No website, email system, hosting environment, or internet transmission is completely secure, so we cannot guarantee absolute security.

8. Children’s privacy

This website and SEO Informatica services are intended for businesses and adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through this website, contact us so we can review and delete it where appropriate.

9. International visitors

If you visit the website or contact SEO Informatica from outside the country where our service providers operate, your information may be processed or stored in other countries. Those countries may have privacy laws that differ from the laws where you live.

10. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of the page shows when this policy was last revised. Continued use of the website after an update means the revised policy applies going forward.

11. Contact

For privacy questions or requests, contact SEO Informatica through the Contact page. Please include enough information for us to understand and respond to your request.