The plan
AI SEO: set up once, compound every month.
For service businesses whose expertise deserves a clearer place in the buying decision. One plan, from $1,111 a month, with three months to begin.
Month one
puts your priority services, buyer questions, proof and technical basics in order.
Every month after
we improve the pages and evidence that help relevant buyers find and evaluate you through Google and AI search.
Every 42 days
we read what moved against the goal we agreed before we began.
Nothing is sold before you know where you stand and where to go.
People who know your name can ask AI about you. But the people who only know what they need…
- Who can help with a problem like mine?
- Which providers work with small businesses?
- Who has experience in my industry?
- Which specialists are worth shortlisting?
- Who offers this service in my area?
- Which suppliers can meet these requirements?
- Which providers work within my budget?
- Who can handle a project of this size?
- Who has evidence of work like this?
- Who offers both setup and ongoing support?
- Which providers understand small teams?
- Who can deliver by my deadline?
For service businesses buyers need to understand.
Your firm has real expertise and work to show, but the site attracts the wrong enquiries or relies on people already knowing your name. Buyers need to understand which problem you solve, whether you suit their business and why they should trust you before they make contact.
The plan is particularly relevant to established B2B service businesses such as consultancies, advisory firms and specialist providers. United States and United Kingdom first; suitable businesses elsewhere. Owners and small teams get the research, writing and implementation in one agreed scope.
We also work with launches, rebuilds and businesses chosen by location. The first move depends on your starting point. If you only need a monitoring tool or advice for an existing team to execute, establish that before choosing an implementation plan.
An illustrative HR advisory buyer journey
-
Understand the problem.
A buyer asks when a growing startup needs HR support. We answer the decision, including when outside help may be unnecessary, and link to the relevant service.
-
Find the right service.
They look for fractional HR support. The service page explains the work, business fit and responsibilities in the language the buyer uses.
-
Compare providers.
They check experience, scope, cost and evidence. Case studies and practical buying answers help them assess whether the firm belongs on their shortlist.
-
Make contact.
They need to know what the first conversation covers and what to bring. The next step follows the service they have just evaluated.
This is an example of page roles, not a recorded search session or a claim that every buyer follows these steps. Related questions can share a page.
What AI SEO changes on your site.
People don't only search Google any more. They ask ChatGPT, Claude, Gemini and Google's own AI Overviews who to hire, what something costs, and which option fits. Those answers name a few businesses and leave out the rest.
Our work starts with the buying decision: what the prospect needs, which service fits, what evidence supports it and what they need to know before getting in touch. We organize the site around those decisions and remove the technical problems that get in the way.
Google's guidance says its AI features use established SEO foundations and require no special AI file or markup. That is guidance for Google, not a claim that every assistant works the same way. We check those assistants separately.
What we work on
-
Findable.
Important pages can be reached through internal links and by the relevant search crawlers. We check indexing and access controls before proposing more content.
-
Clearly explained.
What you do, who it is for, where you work, what happens next. Said plainly, one page per service.
-
Consistent everywhere.
Your site, your Google Business Profile, your directories and your reviews describe the same business.
-
Backed by outside evidence.
Real reviews, attributable case studies and relevant references beyond your own site. We use the evidence you can substantiate.
-
Sound in ordinary search.
Useful content, clear page roles and sound technical foundations still matter. A Google ranking does not prove that an assistant cites the page.
The same five things, checked in your Outside View, built in Setup, widened in Compound.
Month one. Your site, made understandable.
Setup is the first month of the plan. It puts two layers in place: the machine layer, so Google and the assistants can tell what you do, who you serve and where; and the buyer layer, so the person who arrives gets it in seconds and knows what to do next.
Month one, in order
-
Your answers.
One conversation and a short list of questions, in week one. The only time we need you at length.
-
The clear-out.
We check empty pages, broken links and pages competing for the same job. Useful pages are kept, improved or combined with the right redirects.
-
The decision pages.
Your home page and your main service pages, rewritten in your buyer's words: their situation first, your proof, one obvious next step.
-
The basics, and everything live.
Titles, descriptions, internal links and technical access checked. The agreed Setup ships within month one from your approved inputs; pending answers pause the clock.
Each step reaches you as a small batch: what changes, why, approve in ten minutes. You don't write a word.
Need a new site or a rebuild? It can be included in the plan's agreed Setup scope, delivered in batches within month one from approved inputs. Or choose the separately quoted build to complete the whole setup in one go, within 21 business days of approved inputs, with monthly work optional from the month after launch. These are alternative starting routes. The proposal confirms which route, scope and fee apply before you commit.
Website rebuild scope and terms
A manufacturer in Wales reported a first ChatGPT-referred enquiry from a buyer close to a decision, followed by further enquiries during monthly work. Client feedback recorded on 1 October 2026.
We do the work. You supply the business truth.
We research, write and implement the agreed work. You give us the expertise, facts, access and approvals needed to make it accurate. You do not have to write the pages.
Before work begins, the proposal names the priority services, market, pages, technical work, fee and responsibilities. A site we can improve and a full build are different scopes; the call settles that before you commit.
An illustrative first batch for an advisory firm: rewrite its main service page around fit and scope, bring relevant case evidence into the decision, link the buying answers to that service and fix the access problems found during review. Your actual batch follows your diagnosis.
Who handles what
-
We research, write and implement.
The agreed page changes, supporting content, technical fixes and measurement. You review each batch with the reason for the changes before it goes live.
-
You provide facts and approve claims.
Your services, ideal clients, experience, examples and permission to use proof. We ask for your answers in week one, about ten minutes per review batch and one call a month.
-
Access and dependencies are agreed first.
We establish who can edit and publish the site and who controls the relevant search and analytics accounts. If another supplier must implement a change, that responsibility belongs in the proposal.
-
Your existing team has a defined role.
If you already have an SEO supplier or developer, we identify what is covered and what is missing before recommending a scope. Two suppliers should not be rewriting the same page to different plans.
Every month after. Wider, deeper, measured.
Compound is months two and three, and every month you choose to continue. We use what the data and buyer questions show to choose the next work: improve a service page, answer a missing buying question, resolve a technical issue or strengthen the evidence.
One month of Compound
-
A priorities plan.
What we do this month, and why, on one page.
-
Pages that answer buying questions.
Improve an existing page or create a new one when it has a distinct job. Related questions belong together, with a clear route to the relevant service.
-
The fixes the data points to.
Pages that slipped, searches you almost own, things the assistants get wrong about you.
-
Stronger proof.
Case studies, reviews and mentions, placed where buyers decide.
-
One check-in call.
One report in plain language. What changed, why it mattered, what moved, what is next.
The 42-day reading
-
Day 0:
a batch goes live.
-
Day 14:
the measurement window starts after allowing 14 days. Search engines may still be processing changes.
-
Day 42:
the next 28 days of data are read against the 28 days before the batch went live.
-
After the reading:
what moved is kept and widened; what didn't is changed. Zero movement reads as unclear, never as a win.
The first reading lands before you decide on month four. Google and the assistants move on their own schedules; we report what moved instead of promising dates.
The manufacturer reported further ChatGPT-referred enquiries during monthly work. In the plan, we look at client feedback alongside search activity and enquiry quality to decide what to work on next.
One plan. Every layer of search inside it.
Where the work goes depends on your business, and the Clarity Call decides it. The layers, and what each is for:
-
The pages where buyers decide.
Your home page and your main service pages. Always first; nothing else works if these don't.
-
Local search.
For businesses chosen by area: your Google Business Profile, your location pages, the searches with a place in them. local SEO
-
The technical basics.
Speed, indexing, structure: the things that quietly stop Google from reading you. technical SEO
-
Support content.
The questions your buyers ask before they buy, answered on your site and routed to the service they belong to. support content
-
AI answers.
Across all of it: whether ChatGPT, Claude and Gemini can describe you and name you, watched every month.
The one plan
- Chosen by buyers: the decision pages
- Found: local search, the technical basics, support content
- Understood by Google and AI assistants: one meaning, consistent everywhere
AI answers, watched monthly
The layers you need are named on the Clarity Call and written into your proposal. You don't pay for a layer your business doesn't need.
Measured. Not promised.
The business goal is relevant enquiries. We examine the steps that can lead there without treating them as interchangeable. Search impressions, sampled AI mentions, referral visits and qualified enquiries each answer a different question:
- Searches shifting from your name to what you sell, in your own Search Console.
- The topics and places your site appears for, month on month.
- Whether assistants name or cite you in a repeated sample, with the questions and dates recorded.
- Enquiries and their fit, using the source information available from your business and analytics.
HR advisory, a clearer structure for a broad service offer
Google impressions a day
- 1 January to 28 February 2026, 59 days
- 13
- 1 July to 26 September 2026, 88 days
- 69
Google clicks a day
- 1 January to 28 February 2026, 59 days
- 0.22
- 1 July to 26 September 2026, 88 days
- 0.66
Google Search Console, daily averages for the dates shown. Visibility varied, including 207.3 impressions a day in April. Search activity is measured separately from enquiries and sales.
The HR case shows how we organized a broad service offer, alongside its recorded search results. We agree the work and goal for your business from your own starting point.
A second example: Xporate's rebuild and Search Console evidence
From $1,111 a month. Here is exactly what that means.
AI SEO, from $1,111 a month.
-
The first three months are the minimum.
Setup in month one. Compound in months two and three, toward a goal written into your proposal before we begin.
-
From month four, month by month.
Continue, pause or stop with 30 days' notice. No exit fees.
-
Hosting is included while you are on the plan, and stays covered while you pause.
-
Your time.
Your answers in week one, ten minutes per batch, one call a month. You don't write a word.
-
The exact fee depends on the layers your business needs.
It is confirmed on the free Clarity Call and written into the proposal with the goal and the scope. You can request the call directly; the Outside View is optional. Nothing is sold before that.
Your proposal, before month one
- The goal, in one sentence. Improve discovery and buyer understanding of what you sell in your market, then measure search visibility, sampled AI answers and relevant enquiries separately.
- The layers we start with. Chosen on the call.
- Month one. What ships in Setup, batch by batch.
- Months two and three. What Compound widens first.
- The reading dates. Day 14 and day 42 after each batch, the first before you decide on month four.
- The fee. One number, for the layers above.
The goal is agreed before month one and read against every 42 days. If we propose work you don't need, you'll see it here first.
Compare AI visibility software, advice and implementation costs
Before you choose a plan
If visits are not becoming suitable enquiries, start with the traffic-to-enquiry diagnosis. If you are choosing the next investment, compare more content with improving existing pages.
Use the proposal comparison worksheet to compare scope, responsibilities and evidence, including ours. For what ships first and how the reading works, see the delivery and review timeline.
If one service needs a clearer explanation, use the service page structure guide. The service page brief helps you gather the business facts and evidence for a priority page; completing it is optional before contacting us.
Use the visibility and enquiry scorecard to prepare the business reading. It keeps recorded visits, received enquiries and buyer fit visible alongside the monthly AI answer sample.
Questions
What is AI SEO?
AI SEO brings ordinary search work together with checking how AI assistants describe and reference a business. We work on service pages, buyer questions, technical access and evidence, then measure search performance, sampled AI answers and enquiries separately. The aim is to help relevant buyers discover and evaluate your business. Inclusion and enquiries are not guaranteed.
Is AI SEO different from normal SEO?
It extends the same foundations: accessible pages, clear services, useful content and credible evidence. We also check how assistants describe the business and which sources they reference. Google's AI search guidance uses established SEO principles; there is no separate special markup that buys inclusion.
Is this SEO for AI visibility?
Yes. AI visibility is whether the assistants can describe you and name you when a buyer asks. The plan builds the conditions for it and measures it every month, asking the same questions more than once, because answers change.
What are GEO, AEO and LLM SEO?
Other names for overlapping parts of this work: generative engine optimization, answer engine optimization, and search for large language models. We call the whole thing AI SEO and keep the words plain.
What does AI SEO cost?
The plan starts at $1,111 a month, with three months to begin: Setup in month one, then two months of Compound toward a goal we agree before we start. After that it runs month by month. The exact fee depends on the layers your business needs and is confirmed on the free Clarity Call. You can request the call directly; the Outside View is optional. The proposal names the work, responsibilities and fee before we begin.
What exactly happens in month one?
We agree the priority services and scope, resolve confusing or competing pages, write the decision pages and put the technical basics in place. You approve small batches before they go live. A new site or rebuild can be included in that agreed Setup scope, delivered within month one from approved inputs; pending answers pause the clock. The separately quoted build is an alternative route for doing the whole setup in one go, with optional monthly work from the month after launch.
What happens every month after that?
Compound: a priorities plan, pages that answer buying questions, the fixes the data points to, stronger proof, one check-in call and one plain-language report. Some questions belong on an existing page. New pages are added when they have a distinct job, not for every variation of a search.
How soon will I see results?
Setup is planned for the first month from approved inputs. After a batch goes live, we allow 14 days before the 28-day measurement window and compare it with the 28 days before the batch. The first reading is planned before you decide on month four. This is our review schedule, not a promise that search engines have finished processing the changes. Low or unchanged data can leave the result unclear.
Do you guarantee rankings or mentions in AI answers?
No. Nobody controls how Google ranks pages or what an AI assistant says. We improve what a business can control: how clearly its site explains it, how its pages are organized, the proof it shows and its technical basics. Then we measure what moved and show you.
How much of my time does it take?
Your answers in week one, usually one conversation and a short list of questions. After that, ten minutes per batch to approve, and one call a month. You don't write a word. If your answers run late, Setup's clock pauses until they arrive.
Can I pause or stop the plan?
Yes, after the first three months. From then on the plan runs one month at a time, and you can continue, pause or stop with 30 days' notice. No exit fees. Hosting stays covered while you pause.
Does unused work roll over?
No. Each month's plan is done in that month. If a delay is ours, the work carries forward at no cost to you.
We already have an SEO agency or developer. Can this fit alongside them?
The call establishes what is already covered, what is missing and who can make each change. The Outside View is an optional written first look. The proposal records those responsibilities before we start. If the main issue can be handled by your current team, that may be the first move. We need an agreed route for access, approvals and implementation.
From Labs: the findings behind this page
Start with the conversation you need.
Start with the Outside View: how you look from the outside, who really competes with you, and the ten fixes that matter. Free, in writing, within two business days. Or go directly to a free Clarity Call to discuss the goal, the layers and the price. The written first look is optional.