The business has grown, but the site has not.
It shows an earlier, smaller version of the company.
Website Rebuild
A website rebuild that fixes the site — without gambling your rankings.
For an established business whose website is now weaker than the company behind it.
SEO Informatica rebuilds outdated small-business websites — up to 25 pages from $2,500 in 15–21 business days — preserving existing search visibility with mapped redirects and content care.
We first identify what is useful, what has earned visibility, and what buyers still rely on. Then we rebuild what is holding the business back. The same senior lead runs the project through launch, with no handoffs.
Start With a Free Clarity CallSigns it's time to rebuild
Signs it's time to rebuild
A site does not need replacing just because it looks old. It needs rebuilding when the gap between the website and the real business is creating confusion or lost opportunity.
Several services are compressed into one thin page.
Buyers cannot quickly tell which service fits, and search systems have little clear material to use.
Old offers or old language are still live.
The site no longer matches referrals, sales conversations, or the work being sold.
The proof is missing or buried.
Buyers cannot easily find examples, outcomes, reviews, or reasons to trust the company.
Navigation makes people work.
Important pages are buried, labels are vague, and every visitor gets the same route.
The business is unclear in search and AI answers.
The site does not clearly state who it serves, what each service does, where it works, or what supports its claims.
One sign may call for a focused fix. Several together usually point to a structural problem.
What a rebuild keeps — and what it changes
What a rebuild keeps — and what it changes
A careful rebuild protects what the existing site has earned and replaces what no longer serves the business.
What we keep.
Pages that attract useful search traffic, URLs that still make sense, accurate service information, articles, downloads, images, and proof buyers still need. Existing analytics and Search Console history remain intact. Keeping something does not always mean copying it word for word — it means understanding why it matters before deciding its place in the new site.
What we change.
We replace structures based on internal company language rather than buyer needs. We separate services squeezed into one page, strengthen thin explanations, remove outdated claims, add missing proof, and create clearer routes to inquiry. Where the platform limits speed, security, or required functionality, the rebuild can replace that too.
The result should not be a prettier version of the same problems. It should represent the business as it operates now.
The rankings question, head-on
The rankings question, head-on
Can a website rebuild affect rankings? Yes. Changes to pages, content, links, hosting, or URLs can cause movement while search engines process the new site. Our job is not to pretend that risk does not exist — it is to remove avoidable causes of loss.
We protect the move in five parts:
Content inventory.
We list the current pages and identify what each contains, whether it still matters, and whether it appears to be earning useful visibility. Valuable content is kept, improved carefully, consolidated deliberately, or given a clear new home.
Mapped redirects.
When a useful URL changes, we map the old address to the closest relevant page on the new site. A redirect automatically sends someone from an old page to its new home and tells search engines that the page has moved. We do not send every removed page to the homepage.
Internal-link care.
We update links between pages so buyers and search systems reach the correct new destinations — no broken paths, no unnecessary chains through old addresses.
Launch checks.
We check important pages, redirects, forms, navigation, mobile layouts, search-access settings, analytics, Search Console, and the sitemap. The existing site stays live while the replacement is built and reviewed.
Watching the data.
After launch, we watch for broken destinations, crawl or indexing issues, traffic changes, and inquiry-path problems. Analytics and Search Console continue rather than being replaced with empty new accounts.
This reduces avoidable risk. It does not guarantee identical rankings. Search positions can move temporarily, and no agency controls how Google recalculates them.
How the rebuild works
How the rebuild works
Clarity Call.
We review the business, the current site, what has changed, and what appears to be blocking growth. The answer may be a rebuild, a smaller repair, or no website project yet.
Inventory and scope.
We review the pages, content, URLs, functions, and available data — then agree on what stays, what changes, the new structure, exclusions, responsibilities, and price.
Approved inputs and first review.
You approve the business facts, service details, proof, images, access, and decisions we need. We present the structure and design direction for the first structured revision round.
Rebuild and migration plan.
We complete the copy support, design, build, content migration, internal links, and search and AI foundations. We also prepare the old-to-new URL map and launch plan.
Pre-launch review.
You review the working site in the second structured revision round. We resolve in-scope feedback, test the key routes, and confirm the redirects. Extra work is quoted before it happens.
Launch and support.
We switch to the approved site, run the launch checks, and monitor the move. Small text and image changes and launch-related support are included for 30 days.
A standard rebuild is delivered in 15–21 business days from approved inputs. The clock pauses while required inputs or feedback are pending; a project waiting more than 14 days moves to the next available build slot.
What's included — and what it costs
What's included — and what it costs
Website rebuilds start at $2,500 for up to 25 pages.
The standard scope includes clarity work, an agreed page plan, structure and buyer routes, copy support, design, the full build, content migration decisions, mapped redirects, search and AI foundations, testing, launch, two structured revision rounds, and 30 days of support.
Larger sites, portals, payment systems, and custom applications are scoped separately. See Custom Systems
Ownership, hosting, and changes.
The domain, analytics, and Search Console are in your name from day one. The website belongs to you after final payment, and full code handover is available on request. Hosting is arranged by us and included for the first 12 months — $199 per year after that, or free while the business is on Ongoing Growth; self-hosting is allowed with handover. The site is custom-built for speed and security, not a self-edit platform: small text and image changes are free for 30 days after launch, later changes run through Ongoing Growth or per-request pricing, and a self-edit setup can be added as a scoped extra.
Ongoing Growth starts at $999/month and is optional. Explore Ongoing Growth
Proof
Proof
From one thin page to a business buyers could understand.
An HR advisory business had a one-page site with no clear service architecture. We rebuilt it around the actual services, gave each important need a clear page, and created stronger routes through the site. Search impressions increased 785%, and the business received its first qualified lead within 40 days.
That is one project, not a forecast. Results depend on the starting point, market, proof, demand, and what happens after launch.
Frequently asked questions
Frequently asked questions
We cannot promise that every position will stay identical — a rebuild can cause temporary movement while Google recrawls and reassesses changed pages. We reduce avoidable risk by keeping useful URLs where sensible, mapping changed URLs, updating internal links, checking search access, and monitoring after launch. Careful migration is risk management, not a ranking guarantee.
The current site remains live while we build and review the replacement, and the switch is prepared before launch — so a standard rebuild should not require planned visitor-facing downtime. We do not promise zero interruption: hosting, domain settings, or unexpected platform issues can create a short transition.
Yes. Useful pages, proof, articles, downloads, images, and accurate explanations can stay. Content may be retained, rewritten, combined, or moved according to its value to buyers and existing visibility.
No. A rebuild normally keeps the existing domain, and clear, useful URLs can stay unchanged. We change a URL only when there is a reason — an outdated service name, poor structure, or page consolidation — and useful changed addresses are redirected to the closest relevant replacement.
The rebuild can replace the platform as well as the visible site. We plan the content, forms, tracking, redirects, accounts, and hosting move before launch. Portals, payments, and custom applications are scoped separately. See Custom Systems
The Clarity Call may tell you not to rebuild it. Sometimes the better next step is a few focused changes, stronger proof, or ongoing search work on the site you already have.
Rebuild what is holding the business back. Keep what it has earned.
You do not need to arrive with a migration plan or know which pages should stay. Bring the current website and the business as it operates today — we will work out what is worth preserving, what needs to change, and whether a full rebuild is justified.
The Clarity Call is free. If we move forward, the same senior lead stays with the project through launch.
Start With a Free Clarity Call