For an established service business
Rebuild around the business you have become.
Your services have grown. Your website still tells the older, smaller story.
Up to 25 pages, every word written by us, live within 21 business days from your approved inputs.
We make the services easier to choose, retain useful content and plan what happens to existing URLs. You approve the structure and design direction, then the working site before launch.
One fixed build price, quoted on the call. The clock pauses while required inputs or decisions are pending.
You can give an old website a fresh look. But if AI still gets the same incomplete picture…
- What services are available now?
- What do they specialise in?
- Do they serve customers in my area?
- Which industries have they worked in?
- Can they handle the whole job?
- What else can this business help with?
- What work do they handle themselves?
- Who would do the work?
- Is there evidence of work like mine?
- How recent are the examples shown?
- Can they support us after the project?
- Where can I check these claims?
A complete rebuild, with the scope agreed first.
A service business can outgrow its website without outgrowing every page on it. We start with what you sell now, who needs it and what the existing site still does well. The rebuild turns that into a clearer structure, written pages and a working enquiry route.
There are two ways to commission the work. A new site or rebuild can form part of the agreed Setup scope in our AI SEO plan. A separately quoted build completes the agreed website in one project, with monthly work optional afterwards. The call establishes which route fits the work and your starting point.
Two ways to commission the work
| Agreed Setup in the plan | Separately quoted build |
|---|---|
| Priority work in approved batches during month one | The agreed website in one project, with two review rounds |
| Repairs, a new site or a rebuild, as agreed in scope | Up to 25 pages, within 21 business days from approved inputs |
| From $1,111 a month, with three months to begin | One fixed build price, confirmed on the call |
| Setup followed by two months of Compound | Ongoing work from the month after launch, if you choose it |
Both routes start with an agreed scope. A separately quoted build is not automatically included in the monthly fee. Compare the plan and its terms
What you approve before the old site changes.
Two review rounds: the page plan and design direction first, then the working site. We write and build; you check the facts and approve the decisions.
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Establish what the business needs now.
You explain the services, buyers and work you want more of. We review the existing site, available proof and the access needed to carry useful material forward.
Your inputs
- Current services and the buyers they suit
- Relevant work, people and proof
- Existing website, domain and account access
- One person who can approve decisions
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Plan what stays and what changes.
We organize the pages around distinct buyer decisions. Useful content and URLs are reviewed before pages are combined, moved or retired. A visual refresh alone does not settle those choices.
The rebuild plan
- Pages to retain or improve
- Related material to combine where useful
- Changed addresses and relevant destinations
- Service choices, proof and enquiry routes
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Round one: approve the direction.
You review the page plan and design direction before the build. Check that the full service range is represented, the important material is accounted for and the site reflects the business you want buyers to understand.
Your first review
- The page plan and design direction
- The services and audiences covered
- What is retained, changed or left out
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Write, design and build.
We write from your answers, build for desktop and phone, and put the forms, page titles, descriptions and search foundations in place. The current site stays live while the replacement is built and reviewed.
Our implementation
- Buyer-focused words and page layouts
- Your real people, work and evidence
- Forms and search foundations
- Internal links and mapped URL changes
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Round two: approve the working site.
Review the agreed pages, facts, service routes and enquiry destination on the working site. We make in-scope changes before launch; additions beyond the agreement are quoted first.
Ready for your approval
- The agreed pages and content
- Phone and desktop experience
- Contact route and destination
- In-scope corrections completed
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Launch and check the handover.
We connect the domain, run launch checks and confirm Search Console and analytics are in your name. We check the enquiry route and changed URLs. Small text and image changes are free for 30 days after launch.
At launch
- Domain, pages and enquiry route checked
- Changed URLs checked against the map
- Search Console and analytics access
- 30 days of support; ongoing work optional
Delivery is within 21 business days from approved inputs, with the clock paused while required information, access or decisions are pending. Waiting more than 14 days moves the project to the next available build slot. More than 25 pages is scoped separately.
Up to 25 pages, chosen for the business.
The scope limit is not a reason to split every question into a page. We give distinct services room to explain their fit, scope and proof, and keep related answers together when that helps the buyer. Existing content is assessed alongside what the business needs now.
Inside the agreed website
- Home: what the business does, who it helps and how to take the next step.
- Service pages: relevant needs, scope, process, proof and the next conversation.
- About and evidence: the people, credentials and work you can substantiate.
- Location pages where they are useful, supported by real local facts.
- Initial supporting content for buying questions that need a fuller explanation.
- Contact routes and forms on your domain, plus the agreed legal pages.
- Page titles, descriptions, phone layouts, speed checks, Search Console and analytics.
Useful existing articles, downloads and images are part of the review. The proposal records what is included, including any content carried into the new site.
Give buyers a clearer way into your expertise.
For a confidential HR advisory firm, we reorganized a broad offer into eight service choices and a chooser that starts with the buyer's problem. A person looking for compensation support could identify the relevant help without decoding the whole HR offer. Inspect the HR advisory rebuild
Your structure may need fewer pages, stronger existing pages or a different set of choices. If the need for a rebuild is still uncertain, start with the constraint the current site cannot resolve. Work through repair versus rebuild
For a planned rebuild, record what must be retained and the evidence needed for launch checks. The pack includes blank records and a fictional worked example. Use the rebuild preservation pack
Decide what to carry forward
| Existing value | Rebuild decision |
|---|---|
| Useful pages and their addresses | Retain the URL where possible; map any change |
| Articles, downloads and evidence | Keep, update or combine around their continuing use |
| Old offers and overlapping explanations | Resolve the overlap; retire material that no longer applies |
| Domain and business accounts | Keep control with the business and confirm access |
The current site remains live during the build. Changed URLs receive relevant single-hop redirects. Search positions may move as Google processes the changes, so the launch is followed by checks and observation.
Inspect the work. Read the results in context.
The HR case shows the service choices and buyer routes we built. Our wider case studies also distinguish recorded search figures from client feedback, so you can judge the work and the evidence behind it.
A manufacturer in Wales reported a first ChatGPT-referred enquiry from a buyer close to a decision, followed by further enquiries during monthly work. Client feedback recorded on 1 October 2026.
Project evidence helps you assess how we work. It does not set a ranking, enquiry or time-to-result expectation for your business.
Know the scope, ownership and support before agreeing.
The separately quoted build has one fixed price for up to 25 pages. It covers the agreed structure, every word, design and build for desktop and phone, forms, search foundations, two review rounds, launch and 30 days of support. More than 25 pages, a self-edit setup, a portal, a payment system or an application is scoped separately. Book the free Clarity Call directly; an Outside View is optional.
The terms
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Accounts in your name. The site yours after payment.
The domain, analytics and Search Console are in your name. The site is yours after final payment; the code is handed over on request.
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Hosting.
Arranged by us and included for the first 12 months, then a small yearly fee we tell you on the call. Free for as long as you are on the plan. Self-hosting is fine, with handover.
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Changes.
The site is built for speed and security, not as a self-edit platform. Small text and image changes are free for 30 days after launch; after that, changes run through the plan or per request. A self-edit setup can be added as a scoped extra.
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Two review rounds.
Structure and design direction first, the working site before launch. In-scope changes are made; anything beyond is quoted first.
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The clock.
21 business days from your approved inputs. It pauses while anything we need from you is pending; a project waiting more than 14 days moves to the next build slot.
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What comes after.
Ongoing work is optional after the separately quoted build. The plan starts from $1,111 a month; the proposal confirms its scope and terms. Its 42-day readings measure live batches against the agreed goal. See the plan
The call names the price, goal and scope. The written note follows within two business days, so you can review the agreement before deciding.
For a service business with more to explain.
Established B2B service firms whose website no longer reflects their expertise, service range or buying process. United States and United Kingdom first; suitable businesses elsewhere. You can supply the facts and make the decisions without having a marketing department.
If you need an enterprise platform, substantial custom software or guaranteed rankings, this build is not the right scope.
After launch, choose the next work from evidence.
The build stands on its own. Small text and image changes are free for 30 days after launch; later changes run through the plan or per request. If you choose ongoing work, the priorities come from your services, buyer questions, proof and observed performance. The first 42-day reading follows a live batch, not the date you sign a proposal. Use the post-launch review guide
Questions
How fast can we be live?
Within 21 business days of your approved inputs. The clock starts when the information, access and decisions we need are in, and pauses whenever something is pending. A project waiting more than 14 days moves to the next available build slot.
Do we have to write anything?
No. You give us the facts, the experience, the offers and the proof, in one conversation and a short list of questions. We write every word, in your buyer's language, and you check and approve it.
We only need a few pages. Does the price change?
The build is one fixed price for up to 25 pages. It covers the agreed structure, words, design, build and launch, rather than charging per page. We agree the pages the business needs; 25 is the scope limit, not a target to fill. The call confirms whether the full build, agreed Setup work or waiting is the right route.
What does it cost?
The build is quoted on the free Clarity Call and written into the proposal with the goal and scope. You can book the call directly; the Outside View is optional. The separate ongoing plan starts from $1,111 a month.
Who owns what?
You do. The domain, analytics and Search Console are in your name from day one; the site is yours after final payment; the code is handed over on request.
Can we edit the site ourselves?
The site is built for speed and security, not as a self-edit platform. Small text and image changes are free for 30 days after launch; after that they run through the plan or per request. A self-edit setup can be added as a scoped extra.
Do we need the plan afterwards?
No. The separately quoted build stands on its own. You can choose ongoing work from the month after launch, request later changes separately, or stop with the completed site. The proposal confirms the terms of any ongoing work before you agree to it.
Do you guarantee rankings or AI mentions?
No. Nobody controls how Google ranks pages or what an AI assistant says. We build the conditions, measure what moved, and show you.
Will we lose our Google rankings?
Search positions can change when Google processes a rebuild. We keep useful URLs where possible, map changed addresses to relevant replacements, use single-hop redirects, update internal links and check access for search engines. We monitor the search data after launch. These steps manage the change; they cannot guarantee a position.
Is there downtime?
The current site stays live while we build and review the new one, and the switch is prepared before launch, so a standard rebuild needs no planned downtime. Hosting, domain settings or platform surprises can cause a short transition; we tell you if they might.
Can we keep some of our existing content?
Yes. We review existing pages, proof, articles, downloads and images before deciding what to retain, improve, combine or retire. Where a useful page moves, its old address needs a relevant destination. The new structure is agreed before the build.
What if the website is actually fine?
Then we recommend the specific repair. The Outside View can flag visible gaps; the call establishes whether a platform or access issue needs a closer check. A tired design or weak enquiries alone do not establish that a rebuild is needed.
From Labs: the findings behind this page
Bring the current site. We will work out the scope.
Use the free Clarity Call to discuss the business, what the site needs to retain and what must change. You receive the proposed goal, scope and price in writing.