About SEO Informatica
Run like a lab. Measured in the open.
Your firm may have years of expertise and a website that leaves buyers guessing where it fits. We work on that gap: the services you explain, the evidence you show and the ways relevant buyers find you.
We research, write and implement. You work directly with the people doing it. An ongoing plan from $1,111 a month, or a separately quoted website project.
You can request a call directly. The Outside View is optional.
You can like the people on the first call. But who does the work after you say yes…
- Who will actually do the work?
- Will I speak to the people making changes?
- Who decides what to work on first?
- How will I know what is being done?
- Who checks the work before it goes live?
- Who do I contact if something goes wrong?
- What do they check before making changes?
- How do they decide whether something worked?
- What happens when a test proves them wrong?
- Will they explain an unclear result?
- How do they record what changed?
- Will they tell me when not to proceed?
A business has to be understood twice.
Search systems need clear information about what you do, who you serve and the help you offer. Buyers need to recognize their problem, assess your experience and understand what working with you would involve. We consider both when we decide what a page needs to do.
For an advisory or consulting firm, the gap is often specific. Several useful services sit behind one broad description. Relevant experience is buried. A buyer can see that you know the subject without seeing which help to ask for.
We bring that expertise into the buying decision through the service pages, evidence and next steps. Then we use the available search and enquiry evidence to choose where to improve. The work starts with the business and the decision its buyer needs to make.
What guides the work
- Start with the buyer and the decision.
- Make the service and its scope clear.
- Give each page a useful purpose.
- Show evidence beside the claim it supports.
- Separate what changed from what the results show.
These principles guide the pages we write and the priorities we recommend. See how the plan works
Chandan Bakshi, founder.
Chandan runs the lab behind SEO Informatica and develops the method published on this site. The working relationship is direct: the people who set the direction on your call are the people carrying it out and reviewing the results. No account manager in between.
We turn your business knowledge into pages and practical changes. You supply the facts, expertise and permission to use evidence; we research, write and implement the agreed scope. You see the proposed changes and approve the business truth before publication.
His work explores three questions. How do machines understand a business? How do buyers decide who to trust? How can a business use AI to grow? The case studies show delivered work. The research explains the observations, method and limits behind a finding.
Chandan on LinkedInInspect our research
The three questions
- How do machines understand a business?
- How do buyers decide who to trust?
- How can a business use AI to grow?
A reason for the change. A record of what follows.
Before a batch goes live, we explain what will change, why it deserves attention and what evidence would help us judge it. You review the work in small batches. Your facts, evidence and approvals keep the website faithful to the business you want buyers to choose.
The ongoing plan uses 42-day readings after a live batch: we allow 14 days, then compare 28 days of data with the 28 days before the batch went live. This is a review schedule. We consider the work shipped, search activity, sampled AI answers and suitable enquiries separately, then decide what deserves the next effort.
An illustrative service-page review
- The question. Can buyers identify which advisory service fits their problem?
- The proposed work. Clarify the service, its scope, relevant evidence and the next step.
- Before publication. You check the business facts and approve the proposed page.
- After publication. Review searches reaching the page, sampled AI answers and relevant enquiries where recorded.
- The decision. Keep, investigate or revise the approach based on the available evidence.
An example of the decisions to record, not a reported client result. Review timing does not promise when search performance will change.
Three disciplines, one method.
What we study
- Semantics: how machines read meaning.
- Buyer psychology: how people decide.
- AI systems: what AI can do for a business like yours.
Applied to your services, evidence and buying questions. See the work included in the plan
Inspect the work that matters to your decision.
The HR advisory case study shows how we gave buyers eight service choices and a problem-based route through a broad offer. Xporate shows a different rebuild, with its Google search record presented here. Start with the example closest to your decision.
Xporate, built and launched by us in June 2026
Google impressions a day
- March to May 2026
- 463
- 1 July to 26 September 2026
- 1,143
Clicks a day
- March to May 2026
- 7.1
- 1 July to 26 September 2026
- 14.2
From its own Search Console.
A manufacturer in Wales reported a first ChatGPT-referred enquiry from a buyer close to a decision, followed by further enquiries during monthly work. Client feedback recorded on 1 October 2026.
Each account describes one business. The case studies give the dates, source and context for the figures shown; they are not forecasts for your business.
Choose what you want to check.
Use the HR advisory case study to inspect how we made a complex offer easier to explore. Use Xporate to examine a delivered rebuild and its search record. Use the AI visibility benchmark to examine how we turn a research finding into a practical check, with the method and limitations available. Named clients are identified with permission; confidential work remains unnamed by agreement.
See the HR advisory rebuildBrowse our case studiesInspect the AI visibility benchmark
Start with the work your business needs.
Our first focus is established advisory, consulting and other B2B service firms whose expertise is clearer in a conversation than on their website. We also take on suitable launches, rebuilds and local services. United States and United Kingdom first; suitable businesses elsewhere. We work remotely, by email and on Google Meet, in your hours.
Choose the ongoing AI SEO plan for agreed Setup work in month one followed by monthly implementation. It starts from $1,111 a month, with three months to begin. Or commission a separately quoted new website or rebuild. That project can stand on its own; ongoing work afterwards is optional. The proposal confirms the route, scope, responsibilities and fee before you commit.
Request a free Clarity Call to discuss the business, intended buyers and first priorities. We send the direction and price in writing within two business days after the call. If you prefer a written first look at your existing website, the free Outside View gives you ten priorities in a PDF within two business days of your request. You can use it without a call or purchase.
If you refer or resell.
Advisors, accountants, coaches, studios and agencies can discuss a referral or an agency partnership. The partner pages explain the routes; the arrangement is agreed before work starts.
See the ongoing planNew website scopeWebsite rebuild scopeQuestions about working together
Questions
What does SEO Informatica do?
We research, write and implement work that helps service businesses explain their expertise and reach relevant buyers. That can mean clearer service pages, answers to buying questions, technical fixes or a website build. Our ongoing AI SEO plan starts from $1,111 a month. New websites and rebuilds can also be commissioned as separately quoted projects.
Who does the work?
You speak directly with the people who set the direction and carry out the work. Chandan Bakshi runs the lab behind SEO Informatica. We research, write and implement the agreed scope; you provide the business facts, evidence, access and approvals. If your developer or agency needs to publish a change, we agree that responsibility before work starts.
Is SEO Informatica an agency?
We are an AI SEO company run like a lab. We connect search observations with the decisions buyers make, choose the work worth doing and review what happens after it goes live. The ongoing plan and separately quoted website projects are two ways to commission that work.
What can we inspect before deciding?
Start with the work relevant to your business. Our confidential HR advisory case study shows how we reorganized a broad offer into eight service choices and a problem-based chooser. Xporate includes recorded Google search figures, and the Welsh manufacturer account is attributed client feedback. Our benchmark publishes its method and limitations. Each answers a different question about the work.
Where are you, and who do you work with?
We work remotely, by email and on Google Meet in your hours. Established advisory, consulting and other B2B service firms in the United States and the United Kingdom are our first focus. Suitable launches, rebuilds, local services and businesses elsewhere are also welcome.
Do you guarantee rankings or AI mentions?
No. We agree the work and the goal, then review the available evidence. Changes delivered, search activity, sampled AI answers and suitable enquiries are different measures. A higher reading does not by itself establish why it changed, and an unclear result stays unclear.
How do we start?
Request a free Clarity Call directly to discuss your business, the priorities and the price. The written direction follows within two business days after the call. If you prefer a written first look at an existing website, choose the free Outside View instead. It is optional, with no call or purchase required.
Bring the business you want buyers to understand.
Tell us which service deserves more attention and what you are trying to achieve. The free Clarity Call helps establish the first work, responsibilities and price. No website yet? Bring the offer you are preparing to launch.