The standard scope brings the important parts together rather than selling design, development, and search foundations as disconnected jobs.
01
Clarity work.
We get clear on what the business offers, who it serves, where it works, what buyers need to understand, and what proof supports its claims. Every page gets a purpose before design begins.
02
Structure and buyer routes.
We map the navigation, page roles, service paths, internal links, and calls to action so buyers can recognize the right service and know where to go next.
03
Core pages.
The starting scope covers up to 25 pages. The exact set may include the homepage, about page, service pages, location pages, proof, FAQs, and contact or conversion pages. We add pages because the business needs them, not to reach a number.
04
Copy support.
Included. We help turn approved business inputs into clear page content, strengthen weak explanations, and keep the language consistent across the site.
05
Design.
We create a visual direction that fits the business and supports the content. Pages are designed for desktop and mobile, with clear hierarchy and readable layouts.
06
Build.
We build the working website, connect the agreed forms and functions, test the main user paths, and prepare it for launch. Portals, payment systems, and custom applications are scoped separately. See Custom Systems
07
Search and AI foundations.
We organize pages so Google and AI systems can reach them and understand clear facts about the business, services, audiences, locations, process, and proof. These foundations improve readiness — they do not guarantee rankings, citations, leads, or AI mentions. Read more about our AI SEO approach
08
Launch.
We handle the move to the live website and check the important pages, forms, links, and search-access settings. For rebuilds, changed URLs are redirected where needed and valuable existing content is treated carefully.