Custom Systems

Custom business systems — portals, payments, and tools built around how your business works.

For the business that has outgrown "just a website."

SEO Informatica designs and builds custom business systems for small businesses — client portals, bookings, payments, assessments, and AI-powered tools — scoped through the free Clarity Call and delivered at a fixed price, from $9,999.

A website explains the business. A system runs part of it. The same senior lead handles both, with the same clarity-first process: understand the real need first, then scope it, then build it.

Start With a Free Clarity Call

What counts as a custom system

Client and customer portals

a private place where your customers log in, see their work, and take the next step.

Booking and scheduling

appointments, sessions, and resources booked around your real rules, not a generic calendar's.

Payments and invoicing flows

collect payment as part of the process, not as a separate chase afterward.

Assessments and intake

structured forms and evaluations that qualify, route, or match people before you spend time on them.

Member areas and dashboards

content, progress, or numbers your clients or team need to see in one place.

AI-powered features for your customers

an assessment that recommends the right option, an assistant that answers and books, an intake that sorts itself.

If your business needs people to log in, book, pay, submit, track, or be matched — that is a system, not a page.

When a website stops being enough

The signals are practical: you are the bottleneck in a process customers should complete themselves; bookings, payments, or submissions happen over email and spreadsheets; the same questions get answered manually every week; your service has steps a form cannot hold.

A website presents the business. When the business needs software behind the pages, bolting plugins onto a template usually produces a fragile pile. A custom system is built around the process itself.

If what you need is presentation — pages, structure, visibility — that is a website, and it starts at $2,500. See Websites

AI, where it belongs

The most useful AI in a small business is invisible to you and helpful to your customer.

An assessment that recommends the right service or person. An assistant that answers real questions and books the appointment. An intake that reads what was submitted and routes it to the right place. These are features your customers use — built around your process, your rules, and your judgment about what should never be automated.

Two honest notes. We do not add AI features for their own sake; the scoping decides whether one earns its place. And AI features carry usage-based running costs — those are named in the scope, not discovered on an invoice later.

How it works

Free Clarity Call.

We look at the process you want to fix and say plainly whether it needs a system at all. Sometimes a page, a form, or a smaller correction is enough — and we say so.

Fixed-scope proposal — free.

We put the system in writing: the modules, what is excluded, the fixed price, and the timeline. If you are already building a website with us, most of what we need is in hand from the project itself — there is no separate discovery fee.

Fixed-price build.

The first phase locks the detail — we map the process, the users, and the edges with you, then build against the locked scope. Delivery is phased with a sign-off at each milestone, so nothing drifts quietly. The clock pauses while required inputs or feedback are pending. We run one system build at a time — your slot is booked at the proposal.

Launch and support.

We launch, check the working paths, and include 30 days of support for fixes and small adjustments.

Optional Care Plan.

After launch, an optional monthly Care Plan — scoped with the build — covers hosting, monitoring, updates, and small changes. Care is maintenance for the system; Ongoing Growth is marketing for the business. They are separate, and neither is required.

And when a system opportunity shows up inside a website project — a process your own intake makes obvious — we often show you what it could look like before asking you to decide anything.

What it costs

Custom systems start at $9,999, fixed before the build.

The price moves with what the scope contains: the modules involved, integrations, user roles, data volume, and any AI features. Third-party and usage costs — payment processing, AI usage — are identified in the scope so nothing surprises you later.

For comparison: a complete website without custom functions starts at $2,500, and Ongoing Growth — the monthly marketing service — starts at $999/month. A system sits above both because it is software your business runs on, scoped and built for you alone.

Why the fixed price holds

Fixed prices collapse when scope is vague. Ours holds because the scope is not.

Inclusions and exclusions are in writing before the build starts. Anything new that comes up mid-build becomes a change request — quoted before any work happens, never billed as a surprise. Each phase ends with your sign-off. And because the delivery clock pauses while inputs are pending, a stalled project moves to the next available slot instead of silently stretching.

This is the same discipline our website clients already work with. It is why the number you agree to is the number you pay.

Frequently asked questions

Yes — that is the most natural path. The site and the system share one foundation, and because the project has already gathered what we need, the fixed-scope proposal comes fast.

Same policy as our websites: it is yours after final payment, with handover available. The scope states exactly what runs where, what transfers, and what any managed components cost to keep running.

The free Clarity Call — and, for website clients, the project's own phases — gives us enough to fix the scope and the price. The detailed mapping is the first milestone of the build itself, so you never pay separately just to be understood.

The timeline is fixed in your scope, not promised universally — systems differ too much for one honest number. Delivery is phased, so useful parts often go live before the whole.

No. Every system includes 30 days of support. After that, Care is optional — and the scope tells you what running the system yourself would involve.

Start with the process, not the software.

Bring the part of the business that runs on email threads, spreadsheets, and your personal attention. We will work out whether it needs a page, a fix, or a system — and say plainly which one.

The Clarity Call is free. If it points to a system, you get a fixed scope, a fixed price, and a booked slot — in writing, before anything is built.