/* /start/ only. Shared fonts, header, footer and preview.css stay unchanged. */
.seoi-ftp--start { --call-ink: #191914; --call-paper: var(--paper); --call-gold: var(--gold); --call-accent: var(--gold); --call-gold-on-paper: #785c28; --call-gold-texture: url("../images/gold-grain-v2.jpg"); }
.seoi-ftp--start .start-call-wrap { width: min(1120px, calc(100% - 96px)); margin-inline: auto; }
.seoi-ftp--start .start-call-hero { color: var(--call-paper); background: var(--call-ink); padding: 42px 0 52px; text-align: center; }
.seoi-ftp--start .start-call-label { margin: 0 0 24px; color: var(--call-accent); font: 600 13px/1.4 var(--body); letter-spacing: .16em; text-transform: uppercase; }
.seoi-ftp--start .start-call-hero h1 { margin: 0 auto 24px; max-width: 1040px; font: 400 clamp(48px, min(7.4vw, 10vh), 88px)/1.08 var(--display); letter-spacing: -.018em; }
.seoi-ftp--start .start-call-lead { max-width: 620px; margin: 0 auto 22px; font-size: 21px; line-height: 1.5; color: #d3cec0; }
.seoi-ftp--start .start-call-lead strong { font-weight: 600; color: var(--call-accent); }
.seoi-ftp--start .start-call-facts { display: flex; justify-content: center; flex-wrap: wrap; gap: 10px; margin: 0 0 24px; font-size: 15px; }
.seoi-ftp--start .start-call-cta { background-color: var(--call-gold); background-image: var(--call-gold-texture); background-size: 480px 480px; background-blend-mode: normal; color: var(--call-ink); border: 1px solid rgba(109, 83, 31, .24); min-height: 58px; width: min(100%, 400px); padding: 16px 24px; display: inline-flex; align-items: center; justify-content: center; gap: 28px; font: 600 18px/1.25 var(--body); text-transform: none; letter-spacing: 0; border-radius: 0; box-shadow: none; }
.seoi-ftp--start .start-call-cta:hover { background-color: var(--call-gold); background-image: var(--call-gold-texture); border-color: rgba(109, 83, 31, .24); transform: translateY(-2px); }
.seoi-ftp--start .start-call-cta svg { width: 22px; height: 22px; flex: 0 0 auto; }
.seoi-ftp--start .start-call-hero .start-call-small { margin: 18px 0 0; color: #c6c0b2; }
.seoi-ftp--start .start-call-section { padding: 88px 0; }
.seoi-ftp--start .start-call-paper { background: var(--call-paper); color: var(--call-ink); }
.seoi-ftp--start .start-call-paper .start-call-label { color: var(--call-gold-on-paper); }
.seoi-ftp--start .start-call-dark { background: var(--call-ink); color: var(--call-paper); }
.seoi-ftp--start .start-call-section h2 { font: 400 clamp(36px, 4vw, 57px)/1.12 var(--display); letter-spacing: -.012em; margin: 0 0 28px; }
.seoi-ftp--start .start-call-section p { font-size: 19px; line-height: 1.55; }
.seoi-ftp--start .start-call-section .start-call-label { font-size: 13px; line-height: 1.4; }
.seoi-ftp--start .start-call-section .start-call-small, .seoi-ftp--start .start-call-small { font-size: 15px; line-height: 1.55; }
.seoi-ftp--start .start-call-evidence { display: grid; grid-template-columns: 1fr 1.05fr; gap: 76px; align-items: center; }
.seoi-ftp--start .start-call-note { padding: 8px 0 8px 34px; border-left: 1px solid #bab3a2; }
.seoi-ftp--start .start-call-note-top { display: flex; justify-content: space-between; gap: 16px; padding-bottom: 18px; border-bottom: 1px solid #bab3a2; font-size: 11px; font-weight: 600; letter-spacing: .09em; }
.seoi-ftp--start .start-call-note .start-call-note-intro { margin: 22px 0; font-size: 22px; line-height: 1.3; font-weight: 600; }
.seoi-ftp--start .start-call-note ol { list-style: none; padding: 0; margin: 0 0 22px; }
.seoi-ftp--start .start-call-note li { display: flex; gap: 18px; padding: 20px 0; border-bottom: 1px solid #bab3a2; }
.seoi-ftp--start .start-call-note li > span { color: var(--call-gold-on-paper); font-weight: 600; font-size: 13px; padding-top: 4px; }
.seoi-ftp--start .start-call-note h3 { font: 600 23px/1.2 var(--body); margin: 0 0 6px; }
.seoi-ftp--start .start-call-note li p { font-size: 16px; line-height: 1.4; margin: 0; }
.seoi-ftp--start .start-call-note > p:last-child { margin-bottom: 0; color: #5f594c; }
.seoi-ftp--start .start-call-outcomes { border-top: 1px solid #555246; margin: 34px 0 28px; }
.seoi-ftp--start .start-call-outcomes article { display: grid; grid-template-columns: 34px .85fr 1.5fr; gap: 26px; padding: 26px 0; border-bottom: 1px solid #555246; align-items: start; }
.seoi-ftp--start .start-call-outcomes article > span { padding-top: 5px; font-size: 14px; color: var(--call-accent); }
.seoi-ftp--start .start-call-outcomes h3 { font: 400 28px/1.2 var(--condensed); margin: 0; text-transform: uppercase; }
.seoi-ftp--start .start-call-outcomes p { margin: 0; font-size: 18px; color: #d3cec0; }
.seoi-ftp--start .start-call-section a:not(.primary-cta) { text-decoration: underline; text-underline-offset: 4px; }
.seoi-ftp--start .start-call-outcomes a { display: block; width: fit-content; margin-top: 8px; color: var(--call-accent); font-size: 16px; }
.seoi-ftp--start .start-call-conviction { max-width: 720px; margin: 0 0 28px; }
.seoi-ftp--start .start-call-section .start-copy { max-width: 800px; margin: 0; padding: 0; color: inherit; }
.seoi-ftp--start .start-call-section .start-copy p { margin: 0 0 20px; color: inherit; }
.seoi-ftp--start .start-call-section .start-copy a { color: inherit; border-bottom: 0; }
.seoi-ftp--start .start-call-section .start-copy p:last-child { margin-bottom: 0; }
.seoi-ftp--start .start-call-scope-title { font: 600 20px/1.4 var(--body); margin: 36px 0 20px; }
.seoi-ftp--start .start-call-scope { display: grid; grid-template-columns: repeat(3, 1fr); gap: 30px; margin: 0 0 32px; }
.seoi-ftp--start .start-call-scope article { padding: 22px 0 0; border-top: 1px solid #bcb5a5; }
.seoi-ftp--start .start-call-scope article > span { color: var(--call-gold-on-paper); font-size: 13px; }
.seoi-ftp--start .start-call-scope h3 { font: 600 23px/1.2 var(--body); margin: 12px 0; }
.seoi-ftp--start .start-call-scope p { font-size: 17px; margin: 0; }
.seoi-ftp--start .start-call-split { display: grid; grid-template-columns: 1fr 1.15fr; gap: 76px; }
.seoi-ftp--start .start-call-after { padding-top: 0; }
.seoi-ftp--start .start-call-after .start-call-wrap { padding-top: 64px; border-top: 1px solid #bcb5a5; }
.seoi-ftp--start .faq-ledger { background: var(--call-ink); background-image: none; color: var(--call-paper); padding: 70px max(48px, calc((100% - 1120px) / 2)); }
.seoi-ftp--start .start-call-book { background-color: var(--call-gold); background-image: var(--call-gold-texture); background-size: 480px 480px; color: var(--call-ink); text-align: center; scroll-margin-top: 100px; }
.seoi-ftp--start .start-call-book .start-call-label { color: var(--call-ink); }
.seoi-ftp--start .start-call-book .start-copy { max-width: 630px; margin: 0 auto 30px; }
.seoi-ftp--start .start-call-book .start-call-cta { background: var(--call-ink); border-color: var(--call-ink); color: var(--call-paper); }
.seoi-ftp--start .start-call-book .start-call-cta:hover { background: #303028; border-color: #303028; }
.seoi-ftp--start .start-call-book .start-book__action { display: flex; align-items: center; flex-direction: column; gap: 14px; }
.seoi-ftp--start .start-call-book small { font-size: 14px; color: var(--call-ink); }
.seoi-ftp--start .start-call-section a:focus-visible, .seoi-ftp--start .start-call-hero a:focus-visible { outline: 3px solid currentColor; outline-offset: 5px; }
.seoi-ftp--start .start-call-hero .start-call-cta:focus-visible, .seoi-ftp--start .start-call-dark .start-call-cta:focus-visible { outline-color: var(--call-gold); }
.seoi-ftp--start .start-call-book .start-call-cta:focus-visible { outline-color: var(--call-ink); }
@media (max-width: 900px) {
  .seoi-ftp--start .start-call-wrap { width: calc(100% - 64px); }
  .seoi-ftp--start .start-call-evidence, .seoi-ftp--start .start-call-split { gap: 36px; }
  .seoi-ftp--start .start-call-scope { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 680px) {
  .seoi-ftp--start .start-call-wrap { width: calc(100% - 40px); }
  .seoi-ftp--start .start-call-hero { padding: 38px 0 46px; }
  .seoi-ftp--start .start-call-hero h1 { font-size: clamp(37px, 9.7vw, 61px); line-height: 1.12; margin-bottom: 22px; }
  .seoi-ftp--start .start-call-desktop-break { display: none; }
  .seoi-ftp--start .start-call-label { font-size: 11px; margin-bottom: 20px; letter-spacing: .12em; }
  .seoi-ftp--start .start-call-lead { font-size: 18px; line-height: 1.45; }
  .seoi-ftp--start .start-call-facts { font-size: 13px; gap: 6px; }
  .seoi-ftp--start .start-call-cta { min-height: 54px; padding: 15px 18px; font-size: 17px; gap: 20px; }
  .seoi-ftp--start .start-call-section { padding: 52px 0; }
  .seoi-ftp--start .faq-ledger { padding: 52px 20px; }
  .seoi-ftp--start .start-call-evidence, .seoi-ftp--start .start-call-split { grid-template-columns: 1fr; gap: 28px; }
  .seoi-ftp--start .start-call-section h2 { font-size: 35px; }
  .seoi-ftp--start .start-call-section p { font-size: 18px; }
  .seoi-ftp--start .start-call-note { padding: 26px 0 0; border-left: 0; border-top: 1px solid #bab3a2; }
  .seoi-ftp--start .start-call-outcomes article { grid-template-columns: 24px 1fr; gap: 12px; padding: 24px 0; }
  .seoi-ftp--start .start-call-outcomes article > p { grid-column: 2; }
  .seoi-ftp--start .start-call-scope { grid-template-columns: 1fr; gap: 24px; }
  .seoi-ftp--start .start-call-after { padding-top: 0; }
  .seoi-ftp--start .start-call-after .start-call-wrap { padding-top: 44px; }
  .seoi-ftp--start .start-call-split h2 { margin-bottom: 0; }
}
@media (prefers-reduced-motion: reduce) {
  .seoi-ftp--start .start-call-cta { transition: none; }
  .seoi-ftp--start .start-call-cta:hover { transform: none; }
}