# SEO Informatica > SEO Informatica gets businesses understood: by Google and AI assistants, so they are found for the right things, and by the people who buy, so they are chosen. We set both up once, then compound them every month. Run like a lab, from $1,111 a month. Full text of every page: https://seoinformatica.com/llms-full.txt ## Start here - [AI SEO that gets your business understood: by Google, by AI answers, and by the people who buy.](https://seoinformatica.com/): AI SEO for consultancies, advisory firms and service businesses. Clearer service pages, relevant proof and ongoing work, or a separately quoted website project. - [Find the first change worth making.](https://seoinformatica.com/outside-view/): See how buyers find and understand your service business. Get a free Outside View: ten priorities in a PDF within two business days. No call required. - [Decide which work is worth doing next.](https://seoinformatica.com/start/): Choose the work worth doing next. Request a free 30-minute Clarity Call, with priorities and price in writing within two business days after the call. ## Services - [AI SEO: set up once, compound every month.](https://seoinformatica.com/ai-seo/): AI SEO for B2B service businesses, from $1,111 a month. Clear service pages, buyer questions, technical fixes and measured monthly work. Start with a free Outside View. - [Local SEO: found for the searches with a place in them.](https://seoinformatica.com/local-seo/): Local search is one layer of the AI SEO plan: your Google Business Profile, your location pages and the searches with a place in them, set up once and widened monthly. From $1,111 a month. - [Technical SEO: the basics that decide whether you are read at all.](https://seoinformatica.com/technical-seo/): Technical SEO is the layer that decides whether Google and AI assistants can reach, keep and read your pages: indexing, one address per page, speed, redirects. Inside the plan, from $1,111 a month. - [Support content: the questions buyers ask before they choose, answered on your site.](https://seoinformatica.com/content-funnels/): An SEO funnel is the path a buyer takes through search before choosing. Support content groups related buyer questions into useful pages and connects them to the relevant service. Inside the plan, from $1,111 a month. - [A new website that makes your offer clear.](https://seoinformatica.com/new-website/): Launch your service business with a clear offer, written content and a complete website. Up to 25 pages, two review rounds and a fixed quote on a free call. - [Rebuild around the business you have become.](https://seoinformatica.com/website-rebuild/): A website rebuild with clear scope, useful content retained, changed URLs mapped and two review rounds. Up to 25 pages. Discuss your project on a free call. ## Proof - [The work behind clearer service websites.](https://seoinformatica.com/case-studies/): See how we organize service expertise into clearer websites, with HR advisory and Xporate case studies, dated search results and client feedback. - [Xporate: from a workspace search box to a business Google understands.](https://seoinformatica.com/case-studies/xporate-website-rebuild-case-study/): We built and launched Xporate's new website in June 2026. From its own Search Console: 463 to 1,143 Google impressions a day, 7.1 to 14.2 clicks a day, and most of the growth from people searching for what Xporate sells. - [Making a broad HR offer easier to choose.](https://seoinformatica.com/case-studies/confidential-hr-advisory-rebuild/): One broad HR page became eight service choices and a clearer path from buyer problem to relevant help. See the rebuild and recorded search results. ## About and partners - [Run like a lab. Measured in the open.](https://seoinformatica.com/about/): Meet the lab behind SEO Informatica. See who does the work, how we choose priorities and what you can inspect before commissioning AI SEO or a website project. - [Sell it as your own. We do the work behind you.](https://seoinformatica.com/agency-partner/): Sell AI SEO and websites as your own. Your brand on everything the client sees, your prices, your margin; we do the work behind you at fixed prices, from $1,111 a month. - [Refer a business. Do nothing more.](https://seoinformatica.com/referral-partners/): Refer a business that is better than its website shows and do nothing more. We take it through two free steps, and you earn $500 when it becomes a client, plus 11 percent of every month it stays. - [Write to us.](https://seoinformatica.com/contact/): Discuss your website or AI SEO priorities with SEO Informatica. Request a free Clarity Call, choose an optional written Outside View, or send us a message. ## Research and tools - [Findings from real sites, and the tools to check yours.](https://seoinformatica.com/labs/): SEO Informatica Labs: published findings from real service websites, the experiments running now with their reading dates, free tools to check your own pages, and guides by the question they answer. - [Experiment 001: our own site, read in the open.](https://seoinformatica.com/labs/experiment-001/): SEO Informatica's own website, rebuilt on its method and run as a published experiment: the hypothesis, the Search Console baseline, the decision rules written before any reading, the reading dates and each reading as it lands. - [Check whether AI crawlers can reach and read your page.](https://seoinformatica.com/ai-crawler-checker/): Check if ChatGPT, Claude, Perplexity, Google and Bing crawlers can reach and read a page: robots.txt rules, server answers and text without JavaScript. - [A useful finding should tell you what to check next.](https://seoinformatica.com/ai-visibility-benchmark/): Explore our June 2026 review of 50 service-business websites. Inspect the findings, scoring method and evidence before choosing a change. - [Read the score before you spend on the fix.](https://seoinformatica.com/ai-visibility-benchmark/ducr-score/): Understand the four DUCR categories, the June 2026 rubric and a worked record before deciding what a website score means for your business. - [Follow the finding back to its source.](https://seoinformatica.com/ai-visibility-benchmark/methodology/): Inspect sample selection, recorded checks, manual review and scoring behind the June 2026 service-business benchmark. - [Service-Business AI Visibility Benchmark Dataset](https://seoinformatica.com/ai-visibility-benchmark/dataset/): This page hosts the reviewed public dataset for the SEO Informatica AI Visibility Benchmark 2026.06. - [AI Crawler Access Study: OAI-SearchBot, Claude, Perplexity, Bing, and Googlebot](https://seoinformatica.com/ai-visibility-benchmark/ai-crawler-access-study/): Inspect the HTTP responses and robots flags recorded in the June 2026 sample, then distinguish those observations from actual platform visits and current access decisions. - [Check access and useful evidence separately.](https://seoinformatica.com/ai-visibility-benchmark/crawlable-not-citable-service-pages/): A successful page response and useful source material answer different questions. The June study recorded both access fields and our source-feature scores; it did not measure citation outcomes. - [What Makes a Service Page Citation-Worthy in AI Search?](https://seoinformatica.com/ai-visibility-benchmark/citation-worthy-service-pages/): Useful service-page evidence helps a buyer assess the work. Choose the explanation, example or source that answers their question; no page format guarantees a citation. - [AI Answer Source Format: Tables, Answer Blocks, Evidence, and Limitations](https://seoinformatica.com/ai-visibility-benchmark/answer-source-format/): An answer-source section is a short, self-contained block that can be understood without reading the whole page. - [Track what AI answers actually say about your business](https://seoinformatica.com/ai-visibility-benchmark/monthly-ai-citation-tracking/): Plan a repeatable AI citation sample. Inspect a retained pilot and record mentions, sources, accuracy, incomplete runs and next actions in an exportable log. - [Decide what the evidence is enough to change.](https://seoinformatica.com/ai-visibility-benchmark/limitations/): Decide when a benchmark finding supports a page change, needs further investigation or should be left alone. - [AI visibility readiness checklist for service businesses](https://seoinformatica.com/ai-visibility-readiness-checklist/): Use 12 observable checks to review a service page, record evidence and choose the next investigation. Free one-page PDF with Confirmed, Gap and Unknown states. - [Page-Role Mapping Template (Owner vs Support vs Proof)](https://seoinformatica.com/page-role-mapping-template/): Download the page-role mapping template to assign one job per URL (owner, support, proof) and avoid cannibalization while routing visitors to inquiry. - [Topic Boundary Map Template (Prevent Intent Overlap)](https://seoinformatica.com/topic-boundary-map-template/): Download the topic boundary map template to prevent intent overlap and cannibalization before publishing new pages. Define page nuclei, borders, and routes. ## Articles - [Your website is rebuilt. What happens next?](https://seoinformatica.com/after-a-rebuild-30-60-90-days/): A practical post-launch plan: check the website and enquiries, review search evidence, and choose the next work. Responsibilities and support explained. - [Does your website need a rebuild, or a better repair?](https://seoinformatica.com/signs-you-need-a-site-rebuild/): Compare targeted website repairs with a rebuild. Assess service structure, editing limits and launch requirements, then decide what to preserve and what must change. - [Service page brief template for business owners](https://seoinformatica.com/service-page-brief-template/): Brief one priority service page using seven business questions. Copy the prompts, inspect our worked example or download the printable two-page PDF. - [Website brief template for your first business website.](https://seoinformatica.com/website-brief-template/): Plan your first service-business website with a blank brief, page plan and fictional worked example. Agree scope, content responsibilities and open questions. - [Website redesign SEO checklist: what to keep and check.](https://seoinformatica.com/website-redesign-seo-checklist/): Plan what stays, map changed URLs and review launch evidence. A website redesign SEO checklist with blank worksheets and a worked service-business example. - [Are AI bots reaching the pages that explain your services?](https://seoinformatica.com/ai-bot-traffic-service-pages/): Group AI bot requests by service, proof, guide and contact pages. Check coverage, response status and missing evidence with a worked classification record. - [Can ChatGPT reach the service information you want buyers to find?](https://seoinformatica.com/chatgpt-search-readiness/): Check access to your public service information, separate ChatGPT search from training preferences and give your web team a clear next action. - [Is Cloudflare blocking Googlebot? Check the evidence.](https://seoinformatica.com/cloudflare-ai-bot-settings/): Check Cloudflare AI bot settings, verify genuine crawler access, and record a narrow fix with a downloadable worksheet. - [GA4 hostname filters: keep the events your business needs.](https://seoinformatica.com/ga4-hostname-filter-guide/): Build a GA4 hostname inventory, test main-site and booking events, and review Include filters before permanently excluding future data. - [Traffic dropped after a Google update? Find what changed.](https://seoinformatica.com/google-traffic-drop-diagnosis/): Separate tracking faults, indexing problems, demand changes and ranking losses before deciding what to fix after a Google update. - [An important page is missing from Google. What should you check?](https://seoinformatica.com/indexation-playbook-important-pages-not-indexing/): Find out whether an important service page is missing from Google, what the inspection result means and which action to give your web or SEO team. - [Is visibility bringing the right enquiries?](https://seoinformatica.com/measurement-guide-gsc-ga4-crm/): Use a practical scorecard and enquiry log to connect search visibility, recorded visits and suitable enquiries, then choose what to improve next. - [What does Search Console’s generative AI report actually show?](https://seoinformatica.com/search-console-generative-ai-report/): Read Google AI Search impressions without inventing clicks or leads. Use a worked exercise to check totals, filters and unavailable export values. - [SEO for business law firms: make the right matters discoverable](https://seoinformatica.com/seo-for-business-law-firms/): Plan SEO for a business law firm. Follow a worked commercial-contract example from service facts to a useful page, supporting article and discovery checks. - [SEO for cloud consulting companies: make assessment work discoverable](https://seoinformatica.com/seo-for-cloud-consulting-companies/): Plan SEO for a cloud consultancy with a completed fictional assessment extract, service-page copy, contextual links and checks for relevant search discovery. - [SEO for commercial HVAC companies: make contracted work easier to find](https://seoinformatica.com/seo-for-commercial-hvac-companies/): Plan SEO for a commercial HVAC company with a worked service-page audit, clearer maintenance and replacement pages, local coverage and discovery checks. - [SEO for coworking spaces: make physical access easier to discover](https://seoinformatica.com/seo-for-coworking-spaces/): Plan SEO for a coworking space with a completed membership-information audit, clearer public plan pages, crawlable links and relevant discovery checks. - [SEO for design agencies: connect portfolio work to service searches](https://seoinformatica.com/seo-for-design-agencies/): Plan SEO for your design agency with a completed fictional identity project, useful image context, linked service copy and clear discovery checks. - [SEO for industrial maintenance companies](https://seoinformatica.com/seo-for-industrial-maintenance-companies/): Plan SEO for a production-equipment maintenance contractor. Connect service searches to clear equipment coverage, delivery scope and a worked page improvement. - [SEO for industrial testing laboratories: make each capability discoverable](https://seoinformatica.com/seo-for-industrial-testing-laboratories/): Plan SEO for an industrial or materials testing laboratory. Turn a capability record into a useful service page with clear methods, materials and scope. - [SEO for security system integrators: show the work behind the equipment](https://seoinformatica.com/seo-for-security-system-integrators/): Plan SEO for a commercial security integrator, with a worked service-page rewrite covering installation, integration, handover, support and search measurement. - [Service vs Location vs Industry Pages: Ownership Rules (Stop Duplication + Cannibalization)](https://seoinformatica.com/service-vs-location-vs-industry-pages/): A practical framework for service sites: when to create service pages, location pages, or industry pages, and how to prevent cannibalization. - [Track ChatGPT traffic in GA4. Then check the enquiries.](https://seoinformatica.com/track-chatgpt-referrals-ga4/): Find recorded ChatGPT visits in GA4 using the AI Assistant channel and session source, then inspect entry pages, completed actions and received enquiries. - [What does AI visibility work cost?](https://seoinformatica.com/ai-visibility-cost/): Compare dated AI visibility software prices, allowances and extras. Size your monitoring workload and compare software, advice and implementation commitments. - [Before you hire, know what will actually get done.](https://seoinformatica.com/before-hiring-ai-visibility/): Inspect real delivery and search evidence, then compare AI SEO proposals on scope, ownership, costs and review dates with the free worksheet. - [How long does AI SEO take, and what should you see along the way?](https://seoinformatica.com/ai-visibility-timeline/): Separate AI SEO delivery dates from search results. Compare milestones, dependencies, evidence and review decisions before committing to a provider. - [Is AI SEO worth it for your service business?](https://seoinformatica.com/is-ai-seo-worth-it/): Decide whether AI SEO fits your service business. Check readiness, model the clients needed to cover a defined spend and keep the assumptions behind your decision. - [SEO for accounting firms and bookkeeping businesses](https://seoinformatica.com/seo-for-accounting-firms/): Plan SEO for accountants and bookkeepers around the work you offer. Map business searches to useful service pages and decide what to keep, combine or improve. - [SEO for contract manufacturers](https://seoinformatica.com/seo-for-contract-manufacturers/): Plan SEO for an industrial contract manufacturer around real capabilities, approved evidence and clear page roles. See what to keep, combine or hold. - [SEO for corporate training companies](https://seoinformatica.com/seo-for-corporate-training-companies/): Help employers find and assess your training programs. See a worked program description, clear evidence limits and practical SEO priorities. - [SEO for cybersecurity companies: choose searches your firm can serve](https://seoinformatica.com/seo-for-cybersecurity-companies/): Plan SEO for a cybersecurity service firm. Check keyword ideas against the work you deliver, clarify testing scope and support service pages with useful evidence. - [SEO for engineering consultancies: make project experience useful](https://seoinformatica.com/seo-for-engineering-consultancies/): Plan SEO for an engineering consultancy around its services and verified project experience. See how to connect project records, service pages and enquiries. - [SEO for freight forwarders: identify the searches your services can answer](https://seoinformatica.com/seo-for-freight-forwarders/): Plan SEO for a freight forwarding company. Sort shipper searches from tracking, jobs and software, then improve a service page with accurate operating details. - [SEO for HR consultants and advisory firms](https://seoinformatica.com/seo-for-hr-consultants/): Plan SEO for HR consultants around employer needs. Use a worked service-page map, inspect our published HR case and choose the first page to improve. - [SEO for IT companies, MSPs and support providers](https://seoinformatica.com/seo-for-it-companies/): Plan SEO for IT support companies and MSPs. Work through a service-page example, distinguish support scopes and evaluate what an SEO provider should deliver. - [SEO for management consultants: make your reasoning useful](https://seoinformatica.com/seo-for-management-consultants/): Plan SEO for a strategy or operations consultancy. Turn expert thinking into useful articles that explain evidence, alternatives and the scope of an assessment. - [SEO for recruitment agencies and staffing firms](https://seoinformatica.com/seo-for-recruitment-agencies/): A practical guide to SEO for recruitment and staffing agencies, with service-page examples, candidate search, ATS controls and job-posting rules. - [SEO for software development companies: make the right work easier to find](https://seoinformatica.com/seo-for-software-development-companies/): Plan SEO for a custom software development company. Separate project, integration and staff-augmentation pages, explain your evidence and choose useful first work. - [SEO for virtual office providers](https://seoinformatica.com/seo-for-virtual-office-providers/): Plan SEO for a virtual office business. Separate address plans from desks, explain each location accurately and avoid misleading Google Business Profile claims. - [AI gets your business wrong: what to check and what you can correct](https://seoinformatica.com/ai-wrong-business-information/): Investigate wrong business facts in AI answers. Compare a retained three-case review, distinguish old wording from lost context, and prepare a correction record. - [AI keyword research: turn suggestions into page decisions](https://seoinformatica.com/ai-keyword-research/): Review a retained 30-candidate AI keyword exercise. Check evidence, avoid duplicate pages and download the prompts, decisions and research worksheet. - [AI SEO companies: what seven providers offer and what to verify](https://seoinformatica.com/ai-seo-companies/): Compare seven AI SEO providers by scope, delivery and evidence, including our disclosed entry. Filter records and export sources, terms and questions to verify. - [AI SEO statistics: what the research actually shows](https://seoinformatica.com/ai-seo-statistics/): Explore eight sourced AI SEO statistics. Filter by topic, surface and observation period, inspect study limits, and copy or download the evidence. - [AI SEO tools for research, content and visibility](https://seoinformatica.com/ai-seo-tools/): Compare 11 AI SEO tools for content research, optimization, publishing, visibility monitoring and site inspection. Filter by task and prepare an evaluation brief. - [AI-generated content for SEO: what to verify before publishing](https://seoinformatica.com/ai-generated-content-seo/): Check AI-generated content against sources, review its claims and metadata, and keep a record of what you retain, qualify, correct or remove. - [Answer blocks: write a useful answer without losing the evidence](https://seoinformatica.com/answer-block-writing-framework/): Write useful answer sections from checked facts. Inspect three source-to-section examples, preserve their qualifications and export your own working draft. - [llms.txt and SEO: what it does and how to check yours](https://seoinformatica.com/llms-txt-seo/): Decide whether llms.txt has a useful job on your site. Inspect our dated live-file audit, check pasted text and keep a source-fidelity review record. - [What is AI SEO, and what work do you actually need?](https://seoinformatica.com/what-is-ai-seo/): Understand the two meanings of AI SEO, how AI search uses web sources, and the evidence to check before choosing tools, content or a provider. - [Bring the decision. Rough notes are enough.](https://seoinformatica.com/seo-diagnosis-call-prep-checklist/): Bring your business question to a free Clarity Call. Use the optional one-page note; no Outside View, presentation, analytics export or account access is required. - [Discoverable vs Understandable vs Citable vs Routable: The DUCR Model for Service Business Websites](https://seoinformatica.com/discoverable-understandable-citable-routable/): Use DUCR to organize a page review around access, clarity, evidence and next steps. Confirm the buyer problem before choosing the work. - [Google AI Overviews SEO: What You Don’t Need to Do](https://seoinformatica.com/google-ai-overviews-myths/): Google lists common AI Overviews myths you can ignore: llms.txt, chunking, AI rewrites, fake mentions, and AI schema, so you can focus on what matters. - [Missing from Google AI answers? Check eligibility before changing the site.](https://seoinformatica.com/google-ai-overviews-what-matters/): Separate a Google AI eligibility issue from a page that was not selected. Check indexing, snippets and inclusion settings, then choose the next useful action. - [Intent Routing 101: Map Queries to Pages (Page Roles + Ownership)](https://seoinformatica.com/intent-routing-101/): Map buyer questions to useful page roles, inspect the answers already on your site and investigate overlap before changing content or URLs. - [Can a buyer find what they need to choose your service?](https://seoinformatica.com/internal-linking-routes-buyer-journey/): Review the pages around one service and connect buyers to the answers, evidence and enquiry options they need. Includes a practical plan using SEOI's own pages. - [Your article answered the question. What should the reader do next?](https://seoinformatica.com/blog-to-service-page-routing/): Choose the right service, supporting answer or enquiry link for an existing blog post. Practical examples for service businesses, without a fixed link formula. - [More content or better pages: where should the next effort go?](https://seoinformatica.com/more-content-or-better-pages/): Decide whether to improve existing pages, answer a missing buyer question or fix another blocker. A practical content investment guide for service businesses. - [Choose proof that answers the buyer's doubt](https://seoinformatica.com/proof-blocks-reduce-doubt/): Choose service-page proof that answers a buyer's actual concern. See how to use cases, samples and client feedback, including confidential work. - [SEO audit or diagnosis: what help do you need first?](https://seoinformatica.com/seo-audit-vs-seo-diagnosis/): Choose a useful first review or a focused SEO investigation. Know which question it should answer, what evidence it needs and who will act on the findings. - [Your blog and service page overlap. Should both stay?](https://seoinformatica.com/fix-service-page-blog-post-cannibalization/): Decide whether a service page and blog post need separate jobs. Review their purpose, search evidence and useful content before rewriting or combining them. - [How to structure a service page around the buyer's decision](https://seoinformatica.com/how-to-structure-service-pages-for-better-leads/): Help buyers understand your service, scope, evidence and next step. A practical service page structure with a worked example for established B2B firms. - [Your website gets traffic. Where are the right enquiries?](https://seoinformatica.com/why-your-website-gets-traffic-but-no-leads/): Find out why website visits are not becoming suitable enquiries. Check enquiry delivery, visitor fit, service clarity and the next step before buying more traffic. - [Before we work together, know who does what.](https://seoinformatica.com/objection-faq-library/): Know who researches, writes, implements and approves the work. Answers about existing suppliers, scope, access and starting an SEO Informatica engagement. - [AI visibility for service businesses: what should you investigate first?](https://seoinformatica.com/ai-visibility-for-service-businesses/): Work out whether your service business has a discovery, accuracy, access or enquiry-fit problem. Follow observable checks before commissioning AI SEO work. - [Avoid AI Visibility Cannibalization: Ownership, Borders, Redirects](https://seoinformatica.com/avoid-ai-visibility-cannibalization/): Publishing AI SEO/AEO/GEO content creates overlap fast; use ownership, borders, and redirects so one URL owns intent while support pages route leads. - [AI Visibility Notes: Q2 2026 (What changed + what to do)](https://seoinformatica.com/ai-visibility-notes-2026-q2/): Quarterly AI visibility notes for service businesses: what changed in search + AI discovery, what stayed stable, what to do next, and how we measure progress. - [Before/After Examples: Page-Role Cleanup (Owner vs Support vs Proof)](https://seoinformatica.com/page-role-cleanup-examples/): 4 before/after examples of page-role cleanup to stop cannibalization, clarify intent, and route traffic to the page that should convert. - [Blog vs Service Page: Where Should a Keyword Go?](https://seoinformatica.com/blog-vs-service-page-keyword-placement/): Use this fix-first framework to decide whether a keyword belongs on a blog post or service page, match intent, avoid overlap, and improve lead flow. - [Local SEO for Service Businesses: GBP + Service Pages + Reviews](https://seoinformatica.com/how-gbp-service-pages-reviews-work-together/): Learn how Google Business Profile, service pages, and reviews work together in local SEO, with a practical checklist and fix-first plan. - [How to Build Location Pages Without Doorway SEO](https://seoinformatica.com/build-location-pages-without-doorway-seo/): Learn when to build location pages vs service area pages, how to avoid doorway patterns, and what to fix first before publishing more city pages. - [SEO Content Funnel Map for Service Businesses](https://seoinformatica.com/service-business-content-funnel-map/): Learn how to map one service into a practical SEO content funnel that supports the right service page, avoids cannibalization, and improves lead flow. - [Service Page SEO: The Complete Checklist for Service Businesses](https://seoinformatica.com/service-page-seo-checklist/): Use this fix-first service page SEO checklist to improve rankings, clarity, and lead quality without turning money pages into generic SEO copy. - [Service-Area Architecture: City Pages vs Areas vs Service Areas (What to Build + What to Avoid)](https://seoinformatica.com/service-area-architecture/): Local SEO architecture for service-area businesses: when to build city pages, area pages, or a coverage hub without duplication. - [White-Label SEO Delivery: How Agencies Can Fulfill Without Hiring](https://seoinformatica.com/white-label-seo-delivery-without-hiring/): Learn when white-label SEO delivery beats hiring, what a healthy partner model looks like, and how agencies can fulfill SEO without losing client control. ## Optional - [The rules for using SEO Informatica’s website](https://seoinformatica.com/terms/): Read the terms for using the SEO Informatica website, including general conditions, limitations, and important site information. - [How SEO Informatica handles website and inquiry data](https://seoinformatica.com/privacy-policy/): Read the SEO Informatica privacy policy to understand how information is collected, used, and protected when you use this website. ## Contact - Email: labs@seoinformatica.com - Website: https://seoinformatica.com