Four records. Four different questions.

Answer mention: Did the business name appear?
Keep the exact question, answer, date and visible platform context.

Cited URL: Which page was linked as a source?
Separate an own-site link from a checked third-party brand mention.

Recorded website visit: Which arrival did analytics record?
Keep the source, landing page, date range and collection limits.

Received enquiry: What did the business receive?
Check the message, buyer fit and what happened next.

An answer mention, a cited URL, a recorded website visit and a received enquiry have separate evidence. Link records only when evidence supports the connection.
Method diagram. SEO Informatica, October 2026.