{
 "experiment": "001",
 "title": "Experiment 001: our own site, read in the open",
 "property": "https://seoinformatica.com/",
 "search_type": "web",
 "data_state": "final",
 "baseline_window": {
  "start": "2026-09-04",
  "end": "2026-10-01",
  "days": 28,
  "rule": "the 28 days before the rebuilt site went live on 2 October 2026"
 },
 "pulled": "2026-10-13T15:50:00+05:30",
 "source": "Google Search Console API through SEO Informatica's read-only connector; dates are Pacific Time; Google hides rare queries, so filtered aggregates cover visible queries only",
 "totals": {
  "by_property": {
   "clicks": 12,
   "impressions": 7000,
   "ctr": 0.001714,
   "position": 14.13
  },
  "by_page": {
   "clicks": 12,
   "impressions": 7166,
   "position": 13.9
  }
 },
 "brand_split": {
  "term": "informatica",
  "method": "query filter contains / notContains, property aggregation",
  "branded": {
   "clicks": 2,
   "impressions": 17,
   "position": 8.88
  },
  "non_branded_visible": {
   "clicks": 1,
   "impressions": 2531,
   "position": 27.12,
   "queries": 286
  },
  "hidden_by_google": {
   "clicks": 9,
   "impressions": 4452,
   "note": "the property total minus the two filtered aggregates"
  }
 },
 "united_states": {
  "all": {
   "clicks": 0,
   "impressions": 3602,
   "position": 16.01
  },
  "non_branded_visible": {
   "clicks": 0,
   "impressions": 1379,
   "position": 30.07
  }
 },
 "decision_pages": {
  "/ai-seo/": {
   "clicks": 0,
   "impressions": 4,
   "position": 27
  },
  "/local-seo/": {
   "clicks": 0,
   "impressions": 147,
   "position": 35.76
  },
  "/technical-seo/": {
   "clicks": 0,
   "impressions": 639,
   "position": 46.59
  },
  "/content-funnels/": {
   "clicks": 0,
   "impressions": 247,
   "position": 25.89
  },
  "/website-rebuild/": {
   "clicks": 1,
   "impressions": 134,
   "position": 36.42
  },
  "/new-website/": {
   "clicks": 0,
   "impressions": 31,
   "position": 13.29
  },
  "/outside-view/": {
   "clicks": 0,
   "impressions": 0,
   "position": null
  },
  "/start/": {
   "clicks": 1,
   "impressions": 16,
   "position": 3.81
  }
 },
 "decision_pages_note": "/outside-view/ did not exist before 2 October 2026; its baseline is zero by construction",
 "pages": [
  {
   "page": "/",
   "clicks": 6,
   "impressions": 44,
   "position": 3.27
  },
  {
   "page": "/ai-visibility-cost/",
   "clicks": 2,
   "impressions": 1160,
   "position": 14.73
  },
  {
   "page": "/answer-block-writing-framework/",
   "clicks": 1,
   "impressions": 3,
   "position": 5
  },
  {
   "page": "/start/",
   "clicks": 1,
   "impressions": 16,
   "position": 3.81
  },
  {
   "page": "/track-chatgpt-referrals-ga4/",
   "clicks": 1,
   "impressions": 791,
   "position": 7.94
  },
  {
   "page": "/website-rebuild/",
   "clicks": 1,
   "impressions": 134,
   "position": 36.42
  },
  {
   "page": "/about/",
   "clicks": 0,
   "impressions": 22,
   "position": 4.68
  },
  {
   "page": "/ai-seo-aeo-geo-llm-visibility/",
   "clicks": 0,
   "impressions": 34,
   "position": 11.94
  },
  {
   "page": "/ai-seo/",
   "clicks": 0,
   "impressions": 4,
   "position": 27
  },
  {
   "page": "/ai-visibility-benchmark/",
   "clicks": 0,
   "impressions": 5,
   "position": 5.8
  },
  {
   "page": "/ai-visibility-benchmark/ai-crawler-access-study/",
   "clicks": 0,
   "impressions": 5,
   "position": 9
  },
  {
   "page": "/ai-visibility-benchmark/answer-source-format/",
   "clicks": 0,
   "impressions": 1,
   "position": 7
  },
  {
   "page": "/ai-visibility-benchmark/citation-worthy-service-pages/",
   "clicks": 0,
   "impressions": 2,
   "position": 9.5
  },
  {
   "page": "/ai-visibility-benchmark/crawlable-not-citable-service-pages/",
   "clicks": 0,
   "impressions": 1,
   "position": 13
  },
  {
   "page": "/ai-visibility-benchmark/ducr-score/",
   "clicks": 0,
   "impressions": 114,
   "position": 9.24
  },
  {
   "page": "/ai-visibility-benchmark/methodology/",
   "clicks": 0,
   "impressions": 1,
   "position": 4
  },
  {
   "page": "/ai-visibility-benchmark/monthly-ai-citation-tracking/",
   "clicks": 0,
   "impressions": 1,
   "position": 33
  },
  {
   "page": "/ai-visibility-check/",
   "clicks": 0,
   "impressions": 61,
   "position": 9.11
  },
  {
   "page": "/ai-visibility-cost/#ai-visibility-cost-ranges",
   "clicks": 0,
   "impressions": 4,
   "position": 2.5
  },
  {
   "page": "/ai-visibility-cost/#diagnosis-summary",
   "clicks": 0,
   "impressions": 4,
   "position": 2.5
  },
  {
   "page": "/ai-visibility-cost/#quick-answer-ai-visibility-work-is-priced-like-seo-work",
   "clicks": 0,
   "impressions": 4,
   "position": 2.5
  },
  {
   "page": "/ai-visibility-for-service-businesses/",
   "clicks": 0,
   "impressions": 1,
   "position": 6
  },
  {
   "page": "/ai-visibility-notes-2026-q2/",
   "clicks": 0,
   "impressions": 4,
   "position": 6.5
  },
  {
   "page": "/ai-visibility-readiness-checklist/",
   "clicks": 0,
   "impressions": 42,
   "position": 22.21
  },
  {
   "page": "/ai-visibility-timeline/",
   "clicks": 0,
   "impressions": 1,
   "position": 10
  },
  {
   "page": "/avoid-ai-visibility-cannibalization/",
   "clicks": 0,
   "impressions": 3,
   "position": 9
  },
  {
   "page": "/before-hiring-ai-visibility/",
   "clicks": 0,
   "impressions": 2,
   "position": 8.5
  },
  {
   "page": "/blog-to-service-page-routing/",
   "clicks": 0,
   "impressions": 3,
   "position": 6
  },
  {
   "page": "/blog-vs-service-page-keyword-placement/",
   "clicks": 0,
   "impressions": 1,
   "position": 7
  },
  {
   "page": "/build-location-pages-without-doorway-seo/",
   "clicks": 0,
   "impressions": 13,
   "position": 4.85
  },
  {
   "page": "/case-studies/",
   "clicks": 0,
   "impressions": 16,
   "position": 16.31
  },
  {
   "page": "/case-studies/xporate-website-rebuild-case-study/",
   "clicks": 0,
   "impressions": 2,
   "position": 7
  },
  {
   "page": "/chatgpt-search-readiness/",
   "clicks": 0,
   "impressions": 161,
   "position": 7.02
  },
  {
   "page": "/contact/",
   "clicks": 0,
   "impressions": 17,
   "position": 16.18
  },
  {
   "page": "/content-funnels/",
   "clicks": 0,
   "impressions": 247,
   "position": 25.89
  },
  {
   "page": "/custom-systems/",
   "clicks": 0,
   "impressions": 16,
   "position": 8.5
  },
  {
   "page": "/discoverable-understandable-citable-routable/",
   "clicks": 0,
   "impressions": 2,
   "position": 6.5
  },
  {
   "page": "/fix-service-page-blog-post-cannibalization/",
   "clicks": 0,
   "impressions": 5,
   "position": 6.2
  },
  {
   "page": "/free-ai-seo-audit/",
   "clicks": 0,
   "impressions": 20,
   "position": 7.75
  },
  {
   "page": "/google-ai-overviews-myths/",
   "clicks": 0,
   "impressions": 658,
   "position": 7.31
  },
  {
   "page": "/google-ai-overviews-what-matters/",
   "clicks": 0,
   "impressions": 2506,
   "position": 6.22
  },
  {
   "page": "/how-gbp-service-pages-reviews-work-together/",
   "clicks": 0,
   "impressions": 4,
   "position": 7.25
  },
  {
   "page": "/how-we-measure-success/",
   "clicks": 0,
   "impressions": 1,
   "position": 6
  },
  {
   "page": "/indexation-playbook-important-pages-not-indexing/",
   "clicks": 0,
   "impressions": 6,
   "position": 6.67
  },
  {
   "page": "/insights/",
   "clicks": 0,
   "impressions": 54,
   "position": 39.33
  },
  {
   "page": "/intent-routing-101/",
   "clicks": 0,
   "impressions": 7,
   "position": 8.43
  },
  {
   "page": "/internal-linking-routes-buyer-journey/",
   "clicks": 0,
   "impressions": 2,
   "position": 11
  },
  {
   "page": "/lead-gen-rebuild-timeline/",
   "clicks": 0,
   "impressions": 3,
   "position": 4.67
  },
  {
   "page": "/local-seo/",
   "clicks": 0,
   "impressions": 147,
   "position": 35.76
  },
  {
   "page": "/measurement-guide-gsc-ga4-crm/",
   "clicks": 0,
   "impressions": 12,
   "position": 5.08
  },
  {
   "page": "/new-website/",
   "clicks": 0,
   "impressions": 31,
   "position": 13.29
  },
  {
   "page": "/objection-faq-library/",
   "clicks": 0,
   "impressions": 12,
   "position": 7.75
  },
  {
   "page": "/ongoing-growth/",
   "clicks": 0,
   "impressions": 6,
   "position": 7.67
  },
  {
   "page": "/page-role-cleanup-examples/",
   "clicks": 0,
   "impressions": 4,
   "position": 4.75
  },
  {
   "page": "/page-role-mapping-template/",
   "clicks": 0,
   "impressions": 1,
   "position": 10
  },
  {
   "page": "/privacy-policy/",
   "clicks": 0,
   "impressions": 2,
   "position": 3.5
  },
  {
   "page": "/proof-blocks-reduce-doubt/",
   "clicks": 0,
   "impressions": 1,
   "position": 9
  },
  {
   "page": "/referral-partners/",
   "clicks": 0,
   "impressions": 1,
   "position": 6
  },
  {
   "page": "/resources/",
   "clicks": 0,
   "impressions": 8,
   "position": 5.75
  },
  {
   "page": "/search-ai-visibility/",
   "clicks": 0,
   "impressions": 12,
   "position": 21.5
  },
  {
   "page": "/seo-audit-vs-seo-diagnosis/",
   "clicks": 0,
   "impressions": 2,
   "position": 7.5
  },
  {
   "page": "/service-area-architecture/",
   "clicks": 0,
   "impressions": 5,
   "position": 9
  },
  {
   "page": "/service-business-content-funnel-map/",
   "clicks": 0,
   "impressions": 7,
   "position": 15.29
  },
  {
   "page": "/service-page-brief-template/",
   "clicks": 0,
   "impressions": 1,
   "position": 10
  },
  {
   "page": "/service-vs-location-vs-industry-pages/",
   "clicks": 0,
   "impressions": 26,
   "position": 6.54
  },
  {
   "page": "/signs-you-need-a-site-rebuild/",
   "clicks": 0,
   "impressions": 1,
   "position": 10
  },
  {
   "page": "/technical-seo/",
   "clicks": 0,
   "impressions": 639,
   "position": 46.59
  },
  {
   "page": "/terms/",
   "clicks": 0,
   "impressions": 12,
   "position": 5.08
  },
  {
   "page": "/topic-boundary-map-template/",
   "clicks": 0,
   "impressions": 2,
   "position": 7.5
  },
  {
   "page": "/websites/",
   "clicks": 0,
   "impressions": 22,
   "position": 2.77
  },
  {
   "page": "/what-is-a-lead-gen-rebuild/",
   "clicks": 0,
   "impressions": 2,
   "position": 2
  },
  {
   "page": "/white-label-seo-delivery-without-hiring/",
   "clicks": 0,
   "impressions": 2,
   "position": 8.5
  }
 ],
 "top_non_branded_queries": [
  {
   "query": "seo funnels",
   "clicks": 0,
   "impressions": 186,
   "position": 25.6
  },
  {
   "query": "how does pricing vary for single-site versus multi-entity ai search visibility deployments?",
   "clicks": 0,
   "impressions": 149,
   "position": 6.5
  },
  {
   "query": "ai visibility",
   "clicks": 0,
   "impressions": 121,
   "position": 31.74
  },
  {
   "query": "alternatives to technical seo",
   "clicks": 0,
   "impressions": 99,
   "position": 20.7
  },
  {
   "query": "ducr",
   "clicks": 0,
   "impressions": 98,
   "position": 9.96
  },
  {
   "query": "ai cost visibility",
   "clicks": 0,
   "impressions": 92,
   "position": 24.68
  },
  {
   "query": "seo for technical support software",
   "clicks": 0,
   "impressions": 85,
   "position": 62.04
  },
  {
   "query": "export technical seo",
   "clicks": 0,
   "impressions": 77,
   "position": 12.31
  },
  {
   "query": "how to track chatgpt traffic in ga4",
   "clicks": 0,
   "impressions": 65,
   "position": 8.23
  },
  {
   "query": "website rebuild",
   "clicks": 0,
   "impressions": 58,
   "position": 44.28
  },
  {
   "query": "ai visibility pricing",
   "clicks": 1,
   "impressions": 48,
   "position": 3.75
  },
  {
   "query": "what does ai search visibility cost",
   "clicks": 0,
   "impressions": 46,
   "position": 5.78
  },
  {
   "query": "searchable gemini visibility pricing",
   "clicks": 0,
   "impressions": 44,
   "position": 19.3
  },
  {
   "query": "lokālais seo",
   "clicks": 0,
   "impressions": 44,
   "position": 36.64
  },
  {
   "query": "seo funnel",
   "clicks": 0,
   "impressions": 35,
   "position": 29.57
  },
  {
   "query": "technical seo platform",
   "clicks": 0,
   "impressions": 35,
   "position": 53.91
  },
  {
   "query": "sitemap seo incremental job",
   "clicks": 0,
   "impressions": 34,
   "position": 42.06
  },
  {
   "query": "техническо seo",
   "clicks": 0,
   "impressions": 32,
   "position": 65.41
  },
  {
   "query": "seo for tech companies",
   "clicks": 0,
   "impressions": 31,
   "position": 71.26
  },
  {
   "query": "web search readiness",
   "clicks": 0,
   "impressions": 28,
   "position": 9.64
  }
 ],
 "top_non_branded_queries_note": "the 20 largest of 286 visible non-branded queries by impressions; several are prompt-shaped strings sent through Google by AI tools, not people",
 "countries": [
  {
   "country": "usa",
   "clicks": 0,
   "impressions": 3602,
   "position": 16.01
  },
  {
   "country": "gbr",
   "clicks": 0,
   "impressions": 540,
   "position": 18.53
  },
  {
   "country": "jpn",
   "clicks": 1,
   "impressions": 297,
   "position": 10.48
  },
  {
   "country": "nld",
   "clicks": 0,
   "impressions": 261,
   "position": 8.51
  },
  {
   "country": "bra",
   "clicks": 0,
   "impressions": 159,
   "position": 8.77
  },
  {
   "country": "deu",
   "clicks": 0,
   "impressions": 150,
   "position": 6.54
  },
  {
   "country": "esp",
   "clicks": 0,
   "impressions": 129,
   "position": 13.75
  },
  {
   "country": "can",
   "clicks": 0,
   "impressions": 115,
   "position": 17.57
  },
  {
   "country": "ita",
   "clicks": 0,
   "impressions": 115,
   "position": 11.11
  },
  {
   "country": "ind",
   "clicks": 8,
   "impressions": 114,
   "position": 8.28
  },
  {
   "country": "kor",
   "clicks": 0,
   "impressions": 113,
   "position": 5.98
  },
  {
   "country": "aus",
   "clicks": 1,
   "impressions": 64,
   "position": 10.78
  },
  {
   "country": "mex",
   "clicks": 1,
   "impressions": 26,
   "position": 7.54
  },
  {
   "country": "tha",
   "clicks": 1,
   "impressions": 32,
   "position": 6.78
  }
 ],
 "countries_note": "the ten largest by impressions plus every country with a click",
 "daily": [
  {
   "date": "2026-09-04",
   "clicks": 0,
   "impressions": 207,
   "position": 21.17
  },
  {
   "date": "2026-09-05",
   "clicks": 0,
   "impressions": 281,
   "position": 14.06
  },
  {
   "date": "2026-09-06",
   "clicks": 0,
   "impressions": 306,
   "position": 13.67
  },
  {
   "date": "2026-09-07",
   "clicks": 1,
   "impressions": 339,
   "position": 14.52
  },
  {
   "date": "2026-09-08",
   "clicks": 2,
   "impressions": 377,
   "position": 13.33
  },
  {
   "date": "2026-09-09",
   "clicks": 2,
   "impressions": 372,
   "position": 13.82
  },
  {
   "date": "2026-09-10",
   "clicks": 2,
   "impressions": 353,
   "position": 12.02
  },
  {
   "date": "2026-09-11",
   "clicks": 0,
   "impressions": 422,
   "position": 10.46
  },
  {
   "date": "2026-09-12",
   "clicks": 0,
   "impressions": 356,
   "position": 12.15
  },
  {
   "date": "2026-09-13",
   "clicks": 0,
   "impressions": 351,
   "position": 11.45
  },
  {
   "date": "2026-09-14",
   "clicks": 1,
   "impressions": 440,
   "position": 12.31
  },
  {
   "date": "2026-09-15",
   "clicks": 0,
   "impressions": 443,
   "position": 12.37
  },
  {
   "date": "2026-09-16",
   "clicks": 0,
   "impressions": 413,
   "position": 12.54
  },
  {
   "date": "2026-09-17",
   "clicks": 0,
   "impressions": 298,
   "position": 14.16
  },
  {
   "date": "2026-09-18",
   "clicks": 2,
   "impressions": 168,
   "position": 17.83
  },
  {
   "date": "2026-09-19",
   "clicks": 1,
   "impressions": 129,
   "position": 21.86
  },
  {
   "date": "2026-09-20",
   "clicks": 0,
   "impressions": 141,
   "position": 13.59
  },
  {
   "date": "2026-09-21",
   "clicks": 0,
   "impressions": 145,
   "position": 16.36
  },
  {
   "date": "2026-09-22",
   "clicks": 0,
   "impressions": 106,
   "position": 15.65
  },
  {
   "date": "2026-09-23",
   "clicks": 1,
   "impressions": 178,
   "position": 12.66
  },
  {
   "date": "2026-09-24",
   "clicks": 0,
   "impressions": 203,
   "position": 12.2
  },
  {
   "date": "2026-09-25",
   "clicks": 0,
   "impressions": 139,
   "position": 16.07
  },
  {
   "date": "2026-09-26",
   "clicks": 0,
   "impressions": 133,
   "position": 14.43
  },
  {
   "date": "2026-09-27",
   "clicks": 0,
   "impressions": 118,
   "position": 14.21
  },
  {
   "date": "2026-09-28",
   "clicks": 0,
   "impressions": 151,
   "position": 17.41
  },
  {
   "date": "2026-09-29",
   "clicks": 0,
   "impressions": 118,
   "position": 17.46
  },
  {
   "date": "2026-09-30",
   "clicks": 0,
   "impressions": 138,
   "position": 19.75
  },
  {
   "date": "2026-10-01",
   "clicks": 0,
   "impressions": 175,
   "position": 24.32
  }
 ],
 "daily_note": "impressions ran at 300 to 443 a day from 5 to 16 September and at 106 to 203 a day from 18 September to 1 October; the baseline is not flat"
}