# SEO Informatica

> SEO Informatica gets businesses understood: by Google and AI assistants, so they are found for the right things, and by the people who buy, so they are chosen. We set both up once, then compound them every month. Run like a lab, from $1,111 a month.

Full text of every page: https://seoinformatica.com/llms-full.txt

## Start here

- [AI SEO that gets your business understood: by Google, by AI answers, and by the people who buy.](https://seoinformatica.com/): AI SEO for consultancies, advisory firms and service businesses. Clearer service pages, relevant proof and ongoing work, or a separately quoted website project.
- [Find the first change worth making.](https://seoinformatica.com/outside-view/): See how buyers find and understand your service business. Get a free Outside View: ten priorities in a PDF within two business days. No call required.
- [Decide which work is worth doing next.](https://seoinformatica.com/start/): Choose the work worth doing next. Request a free 30-minute Clarity Call, with priorities and price in writing within two business days after the call.

## Services

- [AI SEO: set up once, compound every month.](https://seoinformatica.com/ai-seo/): AI SEO for B2B service businesses, from $1,111 a month. Clear service pages, buyer questions, technical fixes and measured monthly work. Start with a free Outside View.
- [Local SEO: found for the searches with a place in them.](https://seoinformatica.com/local-seo/): Local search is one layer of the AI SEO plan: your Google Business Profile, your location pages and the searches with a place in them, set up once and widened monthly. From $1,111 a month.
- [Technical SEO: the basics that decide whether you are read at all.](https://seoinformatica.com/technical-seo/): Technical SEO is the layer that decides whether Google and AI assistants can reach, keep and read your pages: indexing, one address per page, speed, redirects. Inside the plan, from $1,111 a month.
- [Support content: the questions buyers ask before they choose, answered on your site.](https://seoinformatica.com/content-funnels/): An SEO funnel is the path a buyer takes through search before choosing. Support content groups related buyer questions into useful pages and connects them to the relevant service. Inside the plan, from $1,111 a month.
- [A new website that makes your offer clear.](https://seoinformatica.com/new-website/): Launch your service business with a clear offer, written content and a complete website. Up to 25 pages, two review rounds and a fixed quote on a free call.
- [Rebuild around the business you have become.](https://seoinformatica.com/website-rebuild/): A website rebuild with clear scope, useful content retained, changed URLs mapped and two review rounds. Up to 25 pages. Discuss your project on a free call.

## Proof

- [The work behind clearer service websites.](https://seoinformatica.com/case-studies/): See how we organize service expertise into clearer websites, with HR advisory and Xporate case studies, dated search results and client feedback.
- [Xporate: from a workspace search box to a business Google understands.](https://seoinformatica.com/case-studies/xporate-website-rebuild-case-study/): We built and launched Xporate's new website in June 2026. From its own Search Console: 463 to 1,143 Google impressions a day, 7.1 to 14.2 clicks a day, and most of the growth from people searching for what Xporate sells.
- [Making a broad HR offer easier to choose.](https://seoinformatica.com/case-studies/confidential-hr-advisory-rebuild/): One broad HR page became eight service choices and a clearer path from buyer problem to relevant help. See the rebuild and recorded search results.

## About and partners

- [Run like a lab. Measured in the open.](https://seoinformatica.com/about/): Meet the lab behind SEO Informatica. See who does the work, how we choose priorities and what you can inspect before commissioning AI SEO or a website project.
- [Sell it as your own. We do the work behind you.](https://seoinformatica.com/agency-partner/): Sell AI SEO and websites as your own. Your brand on everything the client sees, your prices, your margin; we do the work behind you at fixed prices, from $1,111 a month.
- [Refer a business. Do nothing more.](https://seoinformatica.com/referral-partners/): Refer a business that is better than its website shows and do nothing more. We take it through two free steps, and you earn $500 when it becomes a client, plus 11 percent of every month it stays.
- [Write to us.](https://seoinformatica.com/contact/): Discuss your website or AI SEO priorities with SEO Informatica. Request a free Clarity Call, choose an optional written Outside View, or send us a message.

## Research and tools

- [AI SEO and semantic SEO, tested on real sites.](https://seoinformatica.com/labs/): Where we test how Google, AI assistants and buyers understand a business, and publish what we find: research on real sites, plain-language findings, and the tools we use.
- [A useful finding should tell you what to check next.](https://seoinformatica.com/ai-visibility-benchmark/): Explore our June 2026 review of 50 service-business websites. Inspect the findings, scoring method and evidence before choosing a change.
- [Read the score before you spend on the fix.](https://seoinformatica.com/ai-visibility-benchmark/ducr-score/): Understand the four DUCR categories, the June 2026 rubric and a worked record before deciding what a website score means for your business.
- [Follow the finding back to its source.](https://seoinformatica.com/ai-visibility-benchmark/methodology/): Inspect sample selection, recorded checks, manual review and scoring behind the June 2026 service-business benchmark.
- [Service-Business AI Visibility Benchmark Dataset](https://seoinformatica.com/ai-visibility-benchmark/dataset/): This page hosts the reviewed public dataset for the SEO Informatica AI Visibility Benchmark 2026.06.
- [AI Crawler Access Study: OAI-SearchBot, Claude, Perplexity, Bing, and Googlebot](https://seoinformatica.com/ai-visibility-benchmark/ai-crawler-access-study/): Inspect the HTTP responses and robots flags recorded in the June 2026 sample, then distinguish those observations from actual platform visits and current access decisions.
- [Check access and useful evidence separately.](https://seoinformatica.com/ai-visibility-benchmark/crawlable-not-citable-service-pages/): A successful page response and useful source material answer different questions. The June study recorded both access fields and our source-feature scores; it did not measure citation outcomes.
- [What Makes a Service Page Citation-Worthy in AI Search?](https://seoinformatica.com/ai-visibility-benchmark/citation-worthy-service-pages/): Useful service-page evidence helps a buyer assess the work. Choose the explanation, example or source that answers their question; no page format guarantees a citation.
- [AI Answer Source Format: Tables, Answer Blocks, Evidence, and Limitations](https://seoinformatica.com/ai-visibility-benchmark/answer-source-format/): An answer-source section is a short, self-contained block that can be understood without reading the whole page.
- [Are AI answers helping buyers understand your business?](https://seoinformatica.com/ai-visibility-benchmark/monthly-ai-citation-tracking/): Use a repeatable buyer-question sample to record AI mentions, recommendations, cited pages and accuracy, then choose a useful website action.
- [Decide what the evidence is enough to change.](https://seoinformatica.com/ai-visibility-benchmark/limitations/): Decide when a benchmark finding supports a page change, needs further investigation or should be left alone.
- [AI visibility readiness checklist for service businesses](https://seoinformatica.com/ai-visibility-readiness-checklist/): Use 12 observable checks to review a service page, record evidence and choose the next investigation. Free one-page PDF with Confirmed, Gap and Unknown states.
- [Page-Role Mapping Template (Owner vs Support vs Proof)](https://seoinformatica.com/page-role-mapping-template/): Download the page-role mapping template to assign one job per URL (owner, support, proof) and avoid cannibalization while routing visitors to inquiry.
- [Topic Boundary Map Template (Prevent Intent Overlap)](https://seoinformatica.com/topic-boundary-map-template/): Download the topic boundary map template to prevent intent overlap and cannibalization before publishing new pages. Define page nuclei, borders, and routes.

## Articles

- [AI SEO companies: what six providers offer and what to verify](https://seoinformatica.com/ai-seo-companies/): Compare six AI SEO providers by documented scope and evidence. Filter the records, build a shortlist and export the questions each provider needs to answer.
- [AI SEO statistics: what the research actually shows](https://seoinformatica.com/ai-seo-statistics/): Explore eight sourced AI SEO statistics. Filter by topic, surface and observation period, inspect study limits, and copy or download the evidence.
- [AI SEO tools: what six platforms measure, and how to choose](https://seoinformatica.com/ai-seo-tools/): Filter six AI SEO tools by task and evidence, compare selected options, and build a trial brief. Check documented capabilities, metric definitions and limits.
- [What is AI SEO, and what work do you actually need?](https://seoinformatica.com/what-is-ai-seo/): Understand the two meanings of AI SEO, how AI search uses web sources, and the evidence to check before choosing tools, content or a provider.
- [Before/After Examples: Page-Role Cleanup (Owner vs Support vs Proof)](https://seoinformatica.com/page-role-cleanup-examples/): 4 before/after examples of page-role cleanup to stop cannibalization, clarify intent, and route traffic to the page that should convert.
- [Bring the decision. Rough notes are enough.](https://seoinformatica.com/seo-diagnosis-call-prep-checklist/): Bring your business question to a free Clarity Call. Use the optional one-page note; no Outside View, presentation, analytics export or account access is required.
- [Does your website need a rebuild, or a better repair?](https://seoinformatica.com/signs-you-need-a-site-rebuild/): Compare targeted website repairs with a rebuild. Assess service structure, editing limits and launch requirements, then decide what to preserve and what must change.
- [Intent Routing 101: Map Queries to Pages (Page Roles + Ownership)](https://seoinformatica.com/intent-routing-101/): Map buyer questions to useful page roles, inspect the answers already on your site and investigate overlap before changing content or URLs.
- [Choose proof that answers the buyer's doubt](https://seoinformatica.com/proof-blocks-reduce-doubt/): Choose service-page proof that answers a buyer's actual concern. See how to use cases, samples and client feedback, including confidential work.
- [Service vs Location vs Industry Pages: Ownership Rules (Stop Duplication + Cannibalization)](https://seoinformatica.com/service-vs-location-vs-industry-pages/): A practical framework for service sites: when to create service pages, location pages, or industry pages, and how to prevent cannibalization.
- [Service-Area Architecture: City Pages vs Areas vs Service Areas (What to Build + What to Avoid)](https://seoinformatica.com/service-area-architecture/): Local SEO architecture for service-area businesses: when to build city pages, area pages, or a coverage hub without duplication.
- [Can ChatGPT reach the service information you want buyers to find?](https://seoinformatica.com/chatgpt-search-readiness/): Check access to your public service information, separate ChatGPT search from training preferences and give your web team a clear next action.
- [Missing from Google AI answers? Check eligibility before changing the site.](https://seoinformatica.com/google-ai-overviews-what-matters/): Separate a Google AI eligibility issue from a page that was not selected. Check indexing, snippets and inclusion settings, then choose the next useful action.
- [Can a buyer find what they need to choose your service?](https://seoinformatica.com/internal-linking-routes-buyer-journey/): Review the pages around one service and connect buyers to the answers, evidence and enquiry options they need. Includes a practical plan using SEOI's own pages.
- [Is visibility bringing the right enquiries?](https://seoinformatica.com/measurement-guide-gsc-ga4-crm/): Use a practical scorecard and enquiry log to connect search visibility, recorded visits and suitable enquiries, then choose what to improve next.
- [More content or better pages: where should the next effort go?](https://seoinformatica.com/more-content-or-better-pages/): Decide whether to improve existing pages, answer a missing buyer question or fix another blocker. A practical content investment guide for service businesses.
- [Service page brief template for business owners](https://seoinformatica.com/service-page-brief-template/): Brief one priority service page using seven business questions. Copy the prompts, inspect our worked example or download the printable two-page PDF.
- [Track ChatGPT traffic in GA4. Then check the enquiries.](https://seoinformatica.com/track-chatgpt-referrals-ga4/): Find recorded ChatGPT visits in GA4 using the AI Assistant channel and session source, then inspect entry pages, completed actions and received enquiries.
- [Before we work together, know who does what.](https://seoinformatica.com/objection-faq-library/): Know who researches, writes, implements and approves the work. Answers about existing suppliers, scope, access and starting an SEO Informatica engagement.
- [Your website is rebuilt. What happens next?](https://seoinformatica.com/after-a-rebuild-30-60-90-days/): A practical post-launch plan: check the website and enquiries, review search evidence, and choose the next work. Responsibilities and support explained.
- [What does AI visibility work cost?](https://seoinformatica.com/ai-visibility-cost/): Compare AI visibility software, audits and implementation. See what changes the scope, what to ask in a proposal, and our plan from $1,111 a month.
- [What should you expect, and when should you review it?](https://seoinformatica.com/ai-visibility-timeline/): See how delivery, search observations and buyer enquiries fit together. Understand our month-one Setup and 42-day review before choosing an AI SEO plan.
- [Google AI Overviews SEO: What You Don’t Need to Do](https://seoinformatica.com/google-ai-overviews-myths/): Google lists common AI Overviews myths you can ignore: llms.txt, chunking, AI rewrites, fake mentions, and AI schema, so you can focus on what matters.
- [Avoid AI Visibility Cannibalization: Ownership, Borders, Redirects](https://seoinformatica.com/avoid-ai-visibility-cannibalization/): Publishing AI SEO/AEO/GEO content creates overlap fast; use ownership, borders, and redirects so one URL owns intent while support pages route leads.
- [AI Visibility Notes: Q2 2026 (What changed + what to do)](https://seoinformatica.com/ai-visibility-notes-2026-q2/): Quarterly AI visibility notes for service businesses: what changed in search + AI discovery, what stayed stable, what to do next, and how we measure progress.
- [Answer Block Writing Framework: Quote-Friendly Sections Without FAQ Spam](https://seoinformatica.com/answer-block-writing-framework/): A practical answer-block framework for service businesses: write quote-friendly sections with proof and routing, without bloated FAQ spam.
- [Discoverable vs Understandable vs Citable vs Routable: The DUCR Model for Service Business Websites](https://seoinformatica.com/discoverable-understandable-citable-routable/): Use DUCR to organize a page review around access, clarity, evidence and next steps. Confirm the buyer problem before choosing the work.
- [Before you hire, know what will actually get done.](https://seoinformatica.com/before-hiring-ai-visibility/): Compare AI SEO proposals on scope, implementation, evidence, costs and review dates. Use the free worksheet, then choose the right first conversation.
- [An important page is missing from Google. What should you check?](https://seoinformatica.com/indexation-playbook-important-pages-not-indexing/): Find out whether an important service page is missing from Google, what the inspection result means and which action to give your web or SEO team.
- [Your article answered the question. What should the reader do next?](https://seoinformatica.com/blog-to-service-page-routing/): Choose the right service, supporting answer or enquiry link for an existing blog post. Practical examples for service businesses, without a fixed link formula.
- [AI visibility for service businesses: what should you investigate first?](https://seoinformatica.com/ai-visibility-for-service-businesses/): Work out whether your service business has a discovery, accuracy, access or enquiry-fit problem. Follow observable checks before commissioning AI SEO work.
- [Blog vs Service Page: Where Should a Keyword Go?](https://seoinformatica.com/blog-vs-service-page-keyword-placement/): Use this fix-first framework to decide whether a keyword belongs on a blog post or service page, match intent, avoid overlap, and improve lead flow.
- [Local SEO for Service Businesses: GBP + Service Pages + Reviews](https://seoinformatica.com/how-gbp-service-pages-reviews-work-together/): Learn how Google Business Profile, service pages, and reviews work together in local SEO, with a practical checklist and fix-first plan.
- [How to Build Location Pages Without Doorway SEO](https://seoinformatica.com/build-location-pages-without-doorway-seo/): Learn when to build location pages vs service area pages, how to avoid doorway patterns, and what to fix first before publishing more city pages.
- [SEO audit or diagnosis: what help do you need first?](https://seoinformatica.com/seo-audit-vs-seo-diagnosis/): Choose a useful first review or a focused SEO investigation. Know which question it should answer, what evidence it needs and who will act on the findings.
- [SEO Content Funnel Map for Service Businesses](https://seoinformatica.com/service-business-content-funnel-map/): Learn how to map one service into a practical SEO content funnel that supports the right service page, avoids cannibalization, and improves lead flow.
- [Your blog and service page overlap. Should both stay?](https://seoinformatica.com/fix-service-page-blog-post-cannibalization/): Decide whether a service page and blog post need separate jobs. Review their purpose, search evidence and useful content before rewriting or combining them.
- [Service Page SEO: The Complete Checklist for Service Businesses](https://seoinformatica.com/service-page-seo-checklist/): Use this fix-first service page SEO checklist to improve rankings, clarity, and lead quality without turning money pages into generic SEO copy.
- [How to structure a service page around the buyer's decision](https://seoinformatica.com/how-to-structure-service-pages-for-better-leads/): Help buyers understand your service, scope, evidence and next step. A practical service page structure with a worked example for established B2B firms.
- [White-Label SEO Delivery: How Agencies Can Fulfill Without Hiring](https://seoinformatica.com/white-label-seo-delivery-without-hiring/): Learn when white-label SEO delivery beats hiring, what a healthy partner model looks like, and how agencies can fulfill SEO without losing client control.
- [Your website gets traffic. Where are the right enquiries?](https://seoinformatica.com/why-your-website-gets-traffic-but-no-leads/): Find out why website visits are not becoming suitable enquiries. Check enquiry delivery, visitor fit, service clarity and the next step before buying more traffic.

## Optional

- [The rules for using SEO Informatica’s website](https://seoinformatica.com/terms/): Read the terms for using the SEO Informatica website, including general conditions, limitations, and important site information.
- [How SEO Informatica handles website and inquiry data](https://seoinformatica.com/privacy-policy/): Read the SEO Informatica privacy policy to understand how information is collected, used, and protected when you use this website.

## Contact

- Email: labs@seoinformatica.com
- Website: https://seoinformatica.com