FROM KEYWORD CANDIDATE TO PAGE DECISION

Keep suggestions, evidence and page decisions separate.

1. Keyword candidate
Record the phrase and how it entered the research set.

2. Evidence
Keep the source, date, market and what the data establishes.

Branch: Insufficient evidence
Investigate or defer. Do not treat an unsupported suggestion as evidence of demand.

If there is enough evidence to continue:

3. Reader task
What does this person need to learn, compare or do?

4. Existing page
Does a useful page already answer that task?

5. Decision
Update an existing page, group queries with one task, propose a distinct page or defer.
Keep the reason with the decision.

This is an editorial review method. It is not a score, a keyword demand estimate or a ranking prediction.

SEO Informatica | Method diagram | October 2026
